Vidyard is a quickly rising star in the video marketing software space. Having just come out of a recent funding round where they scored $35 million in financing, Vidyard looks to be doing something right. First impressions are that Vidyard provides a niche video product to sales and marketing departments and at a hefty price.
Platform implementation requires a ton of time and resources to execute correctly, but once up and running is easy to use and combined with a good customer support team, a very streamlined offering. Buyers must be aware of hidden costs associated with implementing Vidyard, such as hours organizing video content, maping video engagement actions in marketing automation and configuring integrations with CRMs.
Vidyard is a platform for video marketers looking to move beyond tools like YouTube and Vimeo. Vidyard customers report increased user engagement and sales using their video marketing platform.
Vidyard’s Pricing Model
Vidyard offers plans and pricing that are on par with other enterprise level video hosting solutions on the market. Customers work with Vidyard to determine specific needs and the team builds a custom plan and proposal. This approach is a little “closed door” but the process of working with the Vidyard team to determine pricing can be valuable on its own. Plans are based on a license price, usage, and integrations and charged annually upfront. Vidyard custom plans start at $1,250 a month or $15,000 per year.
Return on investment is easier to calculate with Vidyard as compared to other video hosting platforms. Marketers using Vidyard see measured return with boosted user engagement and revenue growth. The video marketing platform is packed with features that make it easy to convert viewers into leads and track them in your CRM system.
Vidyard provides what every premium video hosting platform provides, an unbranded player with no ads, automatic encoding, sharing buttons, custom thumbnails and video engagement analytics. But Vidyard has taken it a step farther, taking inspiration from companies like Wistia, provides individual viewer level tracking and analytics along with a whole set of video marketing tools such as A/B testing for multiple video thumbnails, lead generation and calls to action tools.
Along with native features, Vidyard also has third party integrations with social platforms such as HootSuite and marketing automation and CRM platforms: Eloqua, Marketo, Salesforce, Chatter, Act-On, and HubSpot. These features are great for getting Vidyard’s video engagement analytics streamed directly into sales and marketing systems.
Vidyard is easy to use and simple enough for most marketers to use. One of the limiting factors of Vidyard and maybe not necessary a negative thing for all, but as your video library get more robust Vidyard’s interface becomes more difficult to use and scale. Specifically, the lack of bulk action features can be limiting for marketers working with large volumes of video content.