Social video has exploded, literally. Brands and creators have flocked to platforms like YouTube, Facebook, Instagram, Twitter and now LinkedIn to publish their video messages and stories. To make social marketers jobs easier tools like Sprinklr and Hootsuite have centralized social media management and reporting. BUT, when it comes to video these platforms lack robust capabilities to upload, manage and measure video content. That’s why there are a new set of tools out there designed specifically for social video management. These applications quickly and easily publish videos to native players on popular social networks from a single location/dashboard. They also aggregate video analytics so you can see how your videos are performing everywhere they appear.
Here are the top 8 features and benefits of social video management software to consider:
1) Organization of all video content
Most social video management software makes it easy to store all your video content in one place and categorize, sort, and access your videos from a single location on the web.STREAMLINED
2) Streamline workflow
Social video software enables you to post videos to social channels from one place without multiple uploads or concern for file formats.
3) Video editing and trimming
The software should enable you to easily customize your video for each social network with editing. Most common functionality includes the ability to trim videos to shorter clips and add bumpers at the beginning and end of videos.Access for multiple team members
4) Access for multiple team members
The social video management software should allow multiple users to post social video updates, while preserving the security of social channels.
5) Repurpose video content
The software will enable you to upload your video once, make edits, and publish to multiple social channels. This helps you maintain and manage all saved edits on one platform.
6) Schedule video to be distributed later
An essential benefit and feature of social video management software is the ability to schedule your social video posts in advance.
7) Publish video social networks natively
The software enables native video publishing and uploading directly to social sites so videos playback in their native players.
8) Measure and track ROI
Social video management software enables you to view all video analytics from one place and get insight into video performance across all social sites.
Now that you have a good idea of the benefits, the next step is to start checking out some social video management software. View our recommended vendors in the directory.