Video Marketing
Browse hundreds of video marketing strategy best practices for businesses of all shapes and sizes.
Video Marketing Platforms That Support LinkedIn Video
Good news for video marketers, LinkedIn now has a full online video featureset which includes native video for both individuals and companies. This means users can shoot and publish their own videos from desktop or mobile device using the LinkedIn mobile app and companies can publish native video directly to their company pages. We’ve waited for LinkedIn to open up their media API to online video ...[Read More]
4 Best Practices For Video Marketing Localization Success
Video breaks down barriers and allows global brands to reach audiences anywhere they consume video on the web and mobile. More and more large enterprises are constantly working to uncover new audiences in global markets. This article simplifies global video delivery by outlining 4 key best practices to deliver video to new markets and regions, such as EMEA markets or as far east as China. We’ll co...[Read More]
Everything You Need To Know About Online Video Analytics
Making sense of online video analytics can be an overwhelming task given the amount of data that video provides us today. In this article we attempt to simplify video analytics by surfacing the most important reporting metrics across common use cases. Baseline and general video measurement metrics across all use cases Internal use cases and related metrics External use cases and related metrics Ba...[Read More]
The Top Online Video Platforms and Social Video Tools For Hootsuite
If you’re a social media manager using Hootsuite then you’re probably sharing video content. Establish a video publishing workflow by installing one of these video apps in your Hootsuite dashboard. Whether you are using YouTube, Vimeo, Wistia, Vidyard or another solution for your video marketing, you can simplify the publishing process by installing the app. These apps make it easy to ...[Read More]
5 Free Social Video Tools For Marketers and Brands
More and more marketers are incorporating video in their social media engagement strategies. Whether its short on-the-fly clips on instagram, going live on Facebook or including clips with Tweets, video is being used across multi-channels and its driving real results. In fact, utilizing video on social will produce some incredible uplift in brand engagement. Here are 3 stats that will motivate you...[Read More]
The Top 5 Video For Sales Platform Comparisons
If you’re looking to enable your sales team to use video and email together to better engage with prospects look no further. This article compares the top video for sales platforms side by side. Take a look at the top 5 video for sales platform comparisons. 1 – Compare BombBomb vs OneMob vs Covideo 2 – Compare Loom vs MailVU vs Viwomail 3 – Compare Busivid vs Covideo vs One...[Read More]
How To Optimize Video Thumbnails For Conversion
Video marketers almost always underestimate the value of the video thumbnail — that’s why we’re writing this post. Most of the attention is typically to the content itself and then finally the presentation of the video on a website or landing page. The video thumbnail often seems like an afterthought. Don’t forget the video thumbnail is part of the video conversion strategy. A catchy and rel...[Read More]
How Much Revenue Will Your Video Marketing Strategy Generate?
One of the most common questions marketers ask when it comes to implementing a video strategy is, “how much revenue will it generate?” At the end of the day that’s really what matters the most. In fact it’s more important than ever because video content creation is expensive when compared to other content types, but if implemented correctly can reap huge rewards and show the most ROI. To get...[Read More]
How To Build a Video Marketing Strategy For Twitter
A well rounded and balanced video marketing strategy should be constructed to deliver video to wherever audiences are. For some brands that can mean extending video delivery into mobile apps and home television sets using over the top (OTT) applications; it also means reaching viewers across social. Today understanding your audience is as important as understanding the channel you are delivering c...[Read More]
The Most Common Types of Personalized Video
Video marketers are turning to creative ways to capture the video viewers attention and with personalized video paired with email sees conversion rates as high as 500%. This comparison chart lays out the 3 most common types of personalized video and shows the difference, benefits and detractors. Web Burned-in Overlay Overview Web personalization is the most common form of personalization and entai...[Read More]
The Best Video Platforms For Product Marketing and Ecommerce
Product marketers looking for an easy way to publish product videos on pages and ecommerce websites, look no further. Here are the top video platforms for product marketing. 1 – Brightcove Brightcove provides the leading video marketing platform as verified by Gartner and Forrester. Brightcove’s Video Marketing Suite product gives marketers the tools they need to easily place product videos ...[Read More]
How To Script Video Emails For Sales Engagement
Video is a powerful tool for sales professionals to harness and build trust throughout the sales process. Whether it’s sending marketing videos to prospects or recording video voicemail emails, video can shorten sales cycles and drive revenue. There are number of software solutions designed for specifically for sales that make recording and sending video emails a breeze. These tools automate...[Read More]