Real estate video marketing is one of the most powerful tools agents and brands can use to engage with prospective buyers and easily get the word out. Video also brings the listing to life, something photos just can’t do. This article provides information on the business benefits of video marketing for real estate and a list of the top 5 video marketing software tools for real estate.
What are the benefits of using video marketing tools for real estate?
Awareness and SEO: The primary benefit of video for real estate is visibility. Video content on social media sites like YouTube, Facebook and Twitter are easily indexed and will help you establish prime digital real estate in Google search results. YouTube is especially powerful because it’s owned by Google and it’s the second most popular search engine. Generally its really hard to get real estate listings and content ranked on the first page of Google because syndication sites like Zillow, Trulia, Realtor.com, Redfin hold the most weight and will show up on the first page. With that said, video has a tendency to make its way on to the first page of Google search results, in some cases outranking the larger brands holding down the top slots. To take advantage of video SEO make sure your videos are uploaded to YouTube.
Branding and Trust: In real estate trust is a huge factor in building a brand and getting return clients and referrals. People only do business with people that they know, like, trust, and remember. Video is the perfect way to build brand awareness and trust. Creating videos that highlight realtors and properties, especially personalized property tours are huge for comfort setting. Also video marketing is a very powerful way to show that you are the expert in your niche. As you create more videos it’s important to add them to a library on your website or neatly organized YouTube channel to showcase company/agent knowledge, professionalism, and expertise.
Experience: Finally, one of the best benefits of video marketing for real estate is the experience video creates. People all over the world can get a tour of your listing properties, hold virtual open houses, highlight details and much more. Now with virtual reality and 360 video, buyers can experience listings on a whole new level. Think out of the box when it comes to video, explore ways to create the ultimate video experience to stand out from the rest.
The best video marketing software tools for real estate in 2018
WellcomeMat is an online video marketing platform designed specifically for real estate professionals including agents, brokers and brands. A well rounded set of video marketing and distribution tools help real estate companies increase reach, build an audience and drive traffic directly listings and mobile apps.
BombBomb helps sales professionals build trust, convert leads, and rehumanize your communication with simple video. Create, send, and track video emails in an easy-to-use email editor and get analytics on exactly who’s opening your emails, clicking your links, and watching your videos so you can respond when you’re top of mind. Integrations with a Gmail Chrome Extension and Outlook means BombBomb …
Videolicious provides mobile video creation solutions that enable the creation of professional-quality videos for business filmed on mobile devices. Employees at leading media companies and brands use Videolicious to quickly and easily create their own business-quality videos.
Covideo enables salespeople, managers and employees to quickly send video by email in a secure and trackable way. Video emails via Covideo help sales teams interact with buyers on a more personal level, build relationships quickly and reinforce brand.
Rocketium is a online video creation platform that makes video creation quick, simple and accessible on desktop and mobile. Rocketium can turn any image or collection of images and videos into video content for a Buzzfeed-like video.