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Access the best video marketing blogs written by top digital marketing experts.
Why Video Marketing Is Important and How It Can ‘Wake up’ Your Customers
The question in the title can be composed differently – What can video marketing do for your business? A picture speaks a thousand words, and a video so many more but measured in milliseconds. Specifically, one minute of video is worth 1.8 million words. The secret of video marketing lies in that – in the extraordinary power that video material has on social networks. However, don̵...[Read More]
When Do You Need Paid Video Distribution & How To Use It?
Marketing to expand and reach the right audience for your business or brand requires a lot of upfront work and effort put into creating posts and blogs across social media platforms, websites, and of course, video channels. Therefore, video distribution is one of the more vital aspects of marketing for your business and should play an integral part in your strategy. Videos can present ...[Read More]
10 Best YouTube Alternatives For Hosting Video in 2021
It’s 2021 and while YouTube is the most popular video platform in the world, it now is clear that there are a number of restrictions that are making digital marketers and content makers alike look for alternatives. Whether you are looking for a non-branded video player without ads, or the ability to publish content that would be deemed ‘not acceptable’ to YouTube and their guidel...[Read More]
The Key Things To Consider When Evaluating Interactive Video Software
Businesses are searching for ways to better engage with their customers, employees and partners while balancing the new norm. Whether it’s video meetings (Zoom) or recorded employee onboarding and product videos, brands are making the investment in their digital experiences. Businesses that are mature in their use of online video are now searching for ways to get more from their investment. ...[Read More]
5 Top Rated Video Apps For Shopify Stores in 2021
Online video has proven to increase conversion on the web, especially when paired with ecommerce and web store experiences. This article focuses on web stores built on Shopify. If you’ve chosen Shopify to manage your store, it is now easier than ever to add video to your commerce experiences From product video creation, video galleries, video player presentation, live streaming and more, the...[Read More]
The Top Tips for Making Your Live Streams Effective in 2021
Few types of content, if any, are more engaging than a live stream. When you go live, you can interact with your audience in real-time. This two-way communication is the perfect opportunity to solidify your customer relationships and bring value to your audience. But live streaming isn’t always effortless. You can’t edit out the blunders, which means you need to proactively prevent issues before y...[Read More]
The State of Video Marketing in 2021: Full Report With Statistics
In 2020 the world changed forever with the global pandemic, with that change online video exploded as a primary means of communication and brand engagement. Now in 2021, we’re seeing continued growth from video viewers and video marketers alike — video marketing is the focus of the year. 50Wheel recently ran a consumer study looking to better understand the market’s plans for video this year. The ...[Read More]
Definition: What Exactly is Video Making Software in 2021?
In 2021 there are literally thousands of tools for creating professional looking video online. These video making apps are all focused around the idea of creating and editing professional quality videos quickly without downloading any software or requiring previous production skills. Web-based video making software generally leverages built-in templates which include: stock photos, videos, music a...[Read More]
4 Great Video Monetization Apps and Software To Consider in 2021
If you are looking to build a business around video, then the vendors featured in this article are just for you! These software apps provide platforms and tools for monetizing video content on the web, mobile and across connected TVs. From subscriptions, pay-per-view and rentals — these vendors help you print money from your videos. As always, you can find these software tools and over 500 o...[Read More]
A Guide to Video SEO in 2021
Video has become an essential part of marketing (check out some crucial video marketing statistics here). Getting your video created is one thing, having it ranked on search engines in another challenge. Having videos that rank well on search engines can help maximize the reach of your videos which means more potential viewers. This article covers the best Video SEO practices in 2021. Google algor...[Read More]
How to Boost Creativity in Video Production Through Brainstorming
How well your team works together is essential to completing projects and making progress on company goals. When personalities complement one another, work ethics match, and creative energies are in sync, it’s likely your team is highly productive. But even in industries like video production, where an endless flow of creativity and collaboration is expected, you’ll face blocks that’ll...[Read More]
Benefits of Adding More Video Content to Your Business’ Internal Repertoire
Video is king in the world of content. It’s one of the most engaging ways to share a message. But while businesses everywhere have already embraced video for marketing, video for internal communications is still slowly picking up traction. Tapping into the power of video content — beyond real-time Zoom calls — can help you further differentiate your business by helping your team work better togeth...[Read More]