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Access the best video marketing blogs written by top digital marketing experts.
Top 11 of The Best Free and Paid Video Animation Software Tools in 2022
Animated stories have been proven to fascinate and captivate audiences attentions and imaginations. Made popular by children shows and companies like Disney, animated video is the easiest way to convey a message that anyone will understand. Today businesses and organizations of all types use animated video to share their stories, educate and advertise products and services on the web. Thanks to a ...[Read More]
Top 12 Best Video Tutorial Creation Software Apps To Watch in 2022
Are you looking for software to help you create tutorial videos for your software tool or app? Or maybe an easy way to make a simple video without any tools besides your laptop? We’ve got you covered with a round up of the top 12 best video tutorial creation software apps to keep your eyes on in 2022. These video software apps are designed to make video creation easy, complete screen capture...[Read More]
The 6 Best Text-to-Video AI Software Apps To Watch in 2022
One of the the best ways to create video quickly and cost effectively for social media is to use an AI video generator or editor to simplify your workflow. AI video generators make it easy to create videos faster. In this article we list the top 6 best text-to-video AI software apps to watch in 2022, but first, let’s go into the different types of AI video generation features are standard in...[Read More]
12 Interactive Video Software Companies To Watch in 2022
In 2021 interactive video continued its accelerated growth, with brands and consumers diving in head first. With more engaged audiences working from home, the case for investing in interactive video has never been better. Interactive video software as a vertical has experienced consolidation over the last few years with examples of companies like Rapt being acquired by Kaltura and recently HapYak ...[Read More]
6 Easy Steps To Recording Video Interviews Using Microsoft Teams
As 2022 arrives, it is abundantly clear that the world has moved to a digital video first workplace. This is especially true for jobs in technology, finance, insurance, education to name a few. Organizations have migrated day-to-day communication to the cloud to connect remote tems and technology platforms like Microsoft Teams, Skype and Zoom are enabling companies to operate face-to-face. Today m...[Read More]
How to Leverage Live Streaming to Boost Sales
The advent of social media has fueled a surge of visual content, such as images and videos on every platform. Some social channels are even designed only to host and share videos that allows users to consume this content format way easier. Not to mention that videos will make up around 82% of internet traffic in 2022, suggesting that this type of content is preferable for many people. Theref...[Read More]
Tips for Relationship Marketing with Video
The success of your business relies heavily on how well you take care of your customers. Therefore, your focus should be on nurturing customer relationships from the first interaction to purchasing and beyond. Let’s chat more about the beyond. Of course, building brand awareness and acquiring new customers is an integral part of your customer relationship management strateg...[Read More]
5 Types of Customer Generated Content In Video Marketing
User-generated content (UGC) is content on the internet that brand customers or users contribute to its making. The internet is filled with UGCs, and it mainly consists of videos, posts, and photos. In reality, UGC can be any content that the brand did not make by themselves, even though they can leverage it to rank better or for more visibility. Video content is on the rise now as more cust...[Read More]
The Detailed Evolution of OTT Platforms Which Spans a Decade
Over the Top (OTT) media is a type of media service that allows users to access content directly using the internet. It bypasses all mediators in the process to serve the content directly to the viewers. What makes OTT a popular and better alternative over the traditional mediums is its flexibility across gadgets, convenience, and great value for money. How OTT Differs from Traditional TV? D...[Read More]
Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing
Video production for business is one of the crucial elements to building relationships with consumers. Advertising teams are where creative minds can collaborate and take unique approaches to attract customers and develop brand awareness. With video marketing, businesses are discovering its impact on consumers and utilizing more video content. However, technology is now making up an integral piece...[Read More]
The Top Reasons Why Your Business Should Invest in Video Marketing
According to video marketing statistics, one minute of video is worth 1.8 million words! It’s no wonder that businesses should invest in using video marketing to show off their brands and meet their business goals. Video content has become increasingly popular for users to consume online since social media sites have increased dramatically. The main reason why brands choose to use video is d...[Read More]
10 Video Marketing Trends You Need To Know in 2021
According to the WYZOwl statistics, 86 percent of businesses use videos as a tool for marketing. The report also shows that 93% of marketers believe the video to be an effective tool. The most common types of videos are – explainer videos, social media videos, videos ads, and so on. The metrics are to give you a fair idea of why we should discuss something as essential as this, or add ...[Read More]