Video Marketing
Browse hundreds of video marketing strategy best practices for businesses of all shapes and sizes.
5 YouTube Marketing Agencies That Can Help You Manage Your Channel
Here at 50Wheel we spend most of our time covering video software vendors and solutions. This post focuses on digital marketing agencies and service providers with services designed to help businesses manage their company YouTube Channels. These vendors offer complete 3rd party management of online video publishing and YouTube management among other channels. Common YouTube services offered across...[Read More]
Top 8 Video Stats For Social Marketers in 2020
Video is by far the highest performing content type business see engagement and conversion from on social media. Video advertisements rank as one of the top ways buyers discover brands that they feel comfortable making online purchases from. Online video and social video for that matter has matured and the key “players” have settled into place with Facebook leading as a platform for fo...[Read More]
LinkedIn Enables Real-Time Brand Engagement With LinkedIn Live Video
Well…. we have to say, it’s about time! LinkedIn finally joins the ranks of Facebook, Twitter, YouTube, Twitch, and many other services that offer live video streaming feature sets. LinkedIn Live, announced this week, is basic in first iteration and is designed for basic broadcasts from mobile or desktop devices. LinkedIn recommends streaming “light production” events like ...[Read More]
The Rise of Video Automation Software in The Marketing Tech Stack
Over the last two years we have seen a huge rise in the number of software vendors working to solve the pain of creating, editing and distributing video. The goal of these tools is to reduce the amount of time spent shooting and editing video, transferring files and configuring them for campaigns, therefore removing the barriers preventing organizations from ramping up their video marketing effort...[Read More]
The Best Video Marketing Tools For Customer Support Teams in 2019
In 2018 we saw a rise in video software solutions addressing the needs of global customer support teams. A new set of video marketing tools emerged enabling brands to engage with customers post-sale in a whole new way. Video software for customer support and success enables organizations to: Empower customer support representatives to use personalized video to communicate with customers during th...[Read More]
7 Best Video Software Tools To Create Your Next Holiday Video
It’s that time of year again, it’s time to share the joy and cheer of the holidays with our customers, partners, employees and their families. For marketers this likely means putting together a holiday email campaign targeting a contact database. While it’s a good idea to send out a holiday card, you may want to think about being a little more creative this year to stand out from...[Read More]
How To Automatically Turn Blog Posts Into Videos
One of the biggest barriers content marketers face is the cost of creating good quality content consistently at scale. Whether you’re a small business or a large enterprise, one thing is for certain, we all face the same hurdles when it comes to video production: budget, resources and time. This leaves us asking the following questions: How can I create more video? How can I create more vide...[Read More]
5 Best Tools To Measure Your Video Marketing Performance
More than 50% of marketers believe that video delivers the best ROI. But if you’re investing time and money into creating video content, you will want to measure that yourself. If you can’t measure something, you can’t manage or improve on it. To make sure your videos are providing the best possible ROI, you need to monitor if you’re posting your content on the right channels, in front of the righ...[Read More]
Video Marketing Tutorial: How To Embed Video in Email
By including video in email you humanize your brand, increase trust and ultimately you’ll increase the response rate and engagement of your email campaigns. With that said, there are a number of big misconceptions about how video and email work together and the software tools needed to create successful video emails. One of the biggest video in email misconceptions is that, to get video and ...[Read More]
The Top Social Video Marketing Stats and Trends of 2018
Its no surprise that social media engagement is the number one reason why marketers created video in 2018. Marketers created 2 videos a month and shared them across the top 3 platforms Facebook, YouTube and Instagram. And the results have been rewarding too, with 88% of marketers satisfied with their ROI they’ve seen with social video, 93% of those have actually landed a new customer via soc...[Read More]
How to Boost Your Entire Marketing Strategy by Adding Video
We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies. Take video for example. We all know how popular vi...[Read More]
4 Tools and Software To Automatically Create Videos
If you’re looking to automatically create videos in large batches or individually then you’ve come to the right place. This article outlines online video platforms and software that make it easy to automatically generate video content. Here’s a breakdown of the different types of auto-generating software available: Automatically generate a single video from a website, blog, socia...[Read More]