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The Rise of Video Automation Software in The Marketing Tech Stack

The Rise of Video Automation Software in The Marketing Tech Stack

Over the last two years we have seen a huge rise in the number of software vendors working to solve the pain of creating, editing and distributing video. The goal of these tools is to reduce the amount of time spent shooting and editing video, transferring files and configuring them for campaigns, therefore removing the barriers preventing organizations from ramping up their video marketing efforts.

Along the way, B2B businesses discovered that if you inject video into the sales and marketing process you see huge results such as a 300% uptick in engagement when personalized video is used with email. This discovery has fundamentally changed the online video software industry. This new video for sales workflow required a new set of pains to be solved. The process needed to be automated so sales reps can record and send video from their email, mobile phones and monitor engagement.

Video Automation Software solves how video is used in sales processes, leveraging the power of the human element and existing brand assets to create video-based sales and marketing messages automatically. Video Automation does exactly what the name says, it automates video creation and gives the sales rep control for custom messaging while retaining branding. Performance analytics provide the reps with real-time viewer information to be used in the sales process.

Video Automation Software sits in the technology stack alongside marketing automation and CRM to provide a complete toolset for sales and marketing teams to efficiently inject video into their communications.

Enterprise B2B sales and marketing organizations at IBM, SAP, and Verizon are using Videolicous’s video automation platform to drive sales and marketing funnel conversions at scale. They share that payoffs are in these key areas:

  • 267% increase in response rates to outbound communications
  • 129% increase in video play rates
  • Increased opportunities added to the pipeline
  • Increase value per customer
  • Overall cycle time reduced, accelerated time-to-close
  • Technology provides a clear differentiator from competitors and builds trust at scale.

To learn more about Video For Sales and Video Automation visit the directory.

50Wheel is the world's leading website for video strategy and marketing technologies. Browse hundreds of software tools, guides and get strategy advice.

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