Video Marketing

Browse hundreds of video marketing strategies and best practices for businesses of all shapes and sizes.

How Much Revenue Will Your Video Marketing Strategy Generate?

One of the most common questions marketers ask when it comes to implementing a video strategy is, “how much revenue will it generate?” At the end of the day that’s really what matters the most. In fact it’s more important than ever because video content creation is expensive when compared to other content types, but if implemented correctly can reap huge rewards and show the most ROI. To get...[Read More]

The Best Video Platforms For Product Marketing and Ecommerce

Product marketers looking for an easy way to publish product videos on pages and ecommerce websites, look no further. Here are the top video platforms for product marketing. 1 – Brightcove Brightcove provides the leading video marketing platform as verified by Gartner and Forrester. Brightcove’s Video Marketing Suite product gives marketers the tools they need to easily place product videos ...[Read More]

How and When To Use YouTube In Your Video Strategy

The most successful video marketers operate with a blended video strategy that enables them to grow their YouTube audience while driving engagement and conversion on their website using video. As the video content library grows, the more important it is to have a home for that content internally, so that video assets are centralized and easily discoverable. The home in this case is an online video...[Read More]

Top 10 Video Editing Software Solutions For Marketers

Today it is easier than ever to film and edit video and with software for both Mac and Windows you can easily create professional content for your business. If you’re even more forward thinking there are video editing solutions that are 100% cloud-based such as WeVideo among others. This post covers the top 10 video editing software solutions for both Mac and Windows. Mac 1- Final Cut Pro 2 ...[Read More]

How Long Should The Video On My Home Page Be?

Today most websites incorporate video into the main home page to help better engage website visitors, convey trust, and build strong branding. From videos running as a hero background to explainer videos, what are video length best practices the home page? Specifically how many minutes should these videos be? And should they be animated or highly produced content. Let’s explore… Typically ho...[Read More]

How To Use YouTube For B2B Video Lead Generation

This short article will provide the necessary essentials for optimizing your YouTube video content for a blended video marketing strategy that will drive qualified leads for your organization. We’ll start with the basics such as content types, tagging, labeling, optimizing YouTube content, to the landing experience on your site and what that should look like. 1 – Content Selection Before you...[Read More]

7 Common Measurable Video Marketing Goals

One of the important question video marketers should ask themselves is “why?” Why video over other types of content? Why would a potential buyer even care about your video? The “why” is applicable to all aspects of life. You probably ask yourself “why do I go into work everyday?” This great infographic from our friends over at Shakr goes into the Why’s of ...[Read More]

20 Video Marketing A/B Testing Ideas Worth Exploring

When it comes to any aspect of marketing A/B testing a key component for knowing what works and doesn’t. Today the same rules can be applied to online video and video marketing as they do with other web content. There are a number of ways marketers can A/B test videos, here are some ideas around A/B testing worth exploring: Try different video titles, this simple change can help determine which ti...[Read More]

The Top Video Marketing Stats From 2016

With the year almost coming to a wrap, its time to reflect back on what we learned this year from marketers using video effectively around the world. This infographic from insivia.com provides a quick overview of how video has impacted marketing this year.

Why Tracking Cookies Are Important For Video Marketing

Tracking cookies are browser components generally associated with a website or landing page. Cookies can be dropped into a viewer’s browser, tracking incredibly powerful insights into viewer behavior. A Browser cookie is the necessary ‘tracking code’ that creates the personalized experience you see on the web when you visit website. It enables websites to present you with information that is...[Read More]

Top 10 Free Interactive Video Tools For Marketers

In this short yet powerful article you will find a list of the top 10 free interactive video tools available for marketers. The software solutions assembled in this post are 100% free and can be configured and setup in minutes. If you are looking to enrich your videos with call-to-actions, tags, ecommerce and learning experiences, you have come to the right place. Now, onto the list. WIREWAX is an...[Read More]

What Are The Best Video Marketing Goals For Your Business?

Traditionally online video has been looked at as a cost center and not associated with revenue. Today with the rise of video marketing software, online video is now clearly a measurable revenue driver. To get started tracking the success of your video strategy you should lay out a single goal. It’s important to start with a single goal so you can stay focused and hit that goal. Remember to keep yo...[Read More]

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