Video Marketing

Browse hundreds of video marketing strategies and best practices for businesses of all shapes and sizes.

How Long Should The Video On My Home Page Be?

Today most websites incorporate video into the main home page to help better engage website visitors, convey trust, and build strong branding. From videos running as a hero background to explainer videos, what are video length best practices the home page? Specifically how many minutes should these videos be? And should they be animated or highly produced content. Let’s explore… Typically ho...[Read More]

How To Use YouTube For B2B Video Lead Generation

This short article will provide the necessary essentials for optimizing your YouTube video content for a blended video marketing strategy that will drive qualified leads for your organization. We’ll start with the basics such as content types, tagging, labeling, optimizing YouTube content, to the landing experience on your site and what that should look like. 1 – Content Selection Before you...[Read More]

7 Common Measurable Video Marketing Goals

One of the important question video marketers should ask themselves is “why?” Why video over other types of content? Why would a potential buyer even care about your video? The “why” is applicable to all aspects of life. You probably ask yourself “why do I go into work everyday?” This great infographic from our friends over at Shakr goes into the Why’s of ...[Read More]

20 Video Marketing A/B Testing Ideas Worth Exploring

When it comes to any aspect of marketing A/B testing a key component for knowing what works and doesn’t. Today the same rules can be applied to online video and video marketing as they do with other web content. There are a number of ways marketers can A/B test videos, here are some ideas around A/B testing worth exploring: Try different video titles, this simple change can help determine which ti...[Read More]

The Top Video Marketing Stats From 2016

With the year almost coming to a wrap, its time to reflect back on what we learned this year from marketers using video effectively around the world. This infographic from insivia.com provides a quick overview of how video has impacted marketing this year.

Why Tracking Cookies Are Important For Video Marketing

Tracking cookies are browser components generally associated with a website or landing page. Cookies can be dropped into a viewer’s browser, tracking incredibly powerful insights into viewer behavior. A Browser cookie is the necessary ‘tracking code’ that creates the personalized experience you see on the web when you visit website. It enables websites to present you with information that is...[Read More]

Top 10 Free Interactive Video Tools For Marketers

In this short yet powerful article you will find a list of the top 10 free interactive video tools available for marketers. The software solutions assembled in this post are 100% free and can be configured and setup in minutes. If you are looking to enrich your videos with call-to-actions, tags, ecommerce and learning experiences, you have come to the right place. Now, onto the list. WIREWAX is an...[Read More]

What Are The Best Video Marketing Goals For Your Business?

Traditionally online video has been looked at as a cost center and not associated with revenue. Today with the rise of video marketing software, online video is now clearly a measurable revenue driver. To get started tracking the success of your video strategy you should lay out a single goal. It’s important to start with a single goal so you can stay focused and hit that goal. Remember to keep yo...[Read More]

10 Secrets To Video Marketing Success

10 Secrets For Video Marketing Success Here are 10 insider secrets for video marketing success. Of course success means something different to us all, but following these tips will lead you and the path to measurable video marketing return. Educate The Audience Videos are a great way to educate your market on your products, services and convert prospects to customers. Provide a value add in each v...[Read More]

How To Use Video To Maximize Engagement At Events

The secret to live events like trade shows is creating a memorable experience that will stick with attendees and those that have stopped by your booth long after they have returned home. This experience actually begins before you arrive onsite at the event, it starts with the email marketing your team is doing, the promotions from the event itself and the work your sales team is doing to get the r...[Read More]

10 Video Landing Page Templates

To successfully execute email campaigns that feature video, you need to make sure you have well thought out video landing pages. All video landing pages are unique to their use case, but the best take into consideration these 3 rules: The video is the most prominent asset on the page. A strong call-to-action is placed in or around the video player. The video player does not fade to back and pushes...[Read More]

How To Properly Place a Video Using Embed Codes

One the most popular questions I get on a regular basis is how to properly embed a video on a website or landing page so that it looks amazing and works on mobile and tablet devices. There are a number of ways to embed a video, but web standards have changed so it’s good to follow standard best practices. You produce an amazing video, upload it to your video marketing platform and then gener...[Read More]

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