marketing automation
The Top Video Hosting Platforms Designed For Businesses in 2023
Video marketing platforms are video hosting and streaming software packaged together with tools that enable businesses to utilize video across external and internal communication channels. Next generation video marketing platforms provide businesses with all-in-one solutions for every video marketing need. In this article we review what we consider to be the top 5 best video hosting platforms desi...[Read More]
4 Video Marketing Platforms Designed To Support ABM
Account based marketing is paying off big for companies that are investing the time in an ABM and a content strategy that supports it. Executing a successful ABM strategy isn’t as easy as selecting target accounts and related contact lists. You need to inject video and make it essential across your entire marketing strategy. In this post, we break down the top 4 video marketing platforms that supp...[Read More]
How To Use Video Libraries and Portals To Drive Sales
Companies invest a ton of money into video marketing efforts but too often the focus is on YouTube for video hosting and explainer videos to complement the website. This type of limited strategy is great for brand discovery and awareness but leaves behind more critical lower funnel impact. Most companies have created enough video content to launch a resource library or video portal because they ha...[Read More]
Why Tracking Cookies Are Important For Video Marketing
Tracking cookies are browser components generally associated with a website or landing page. Cookies can be dropped into a viewer’s browser, tracking incredibly powerful insights into viewer behavior. A Browser cookie is the necessary ‘tracking code’ that creates the personalized experience you see on the web when you visit website. It enables websites to present you with information that is...[Read More]
4 Free Video Email Templates For Download
Here are 4 free video email templates that marketers can download right now and use to drive real results in their campaigns. 4 Free Video Email Templates Here are 4 examples of free video email templates that marketers can use to drive real results with their campaigns. You can download each template by clicking on the links in each template’s description. Wistia’s Free Email Template...[Read More]
Video Marketing Comparison: Vidyard vs Wistia vs Vimeo Pro
Get a detailed feature comparison of Vidyard vs Wistia vs Vimeo Pro. See how these three solutions stack up against each other and get a clear idea which one is right for you. To get started use the chart below. Vidyard Vidyard provides video hosting along with a video marketing platform that focuses on individual viewer tracking, making it easy to measure exactly how viewers interact with video c...[Read More]
How To Build A Personalized Video Campaign
Once your marketing team has built a working content marketing machine the next step is to position messaging so it’s personalized for your target audience and personas. Personalizing the content journey is not a new concept, but modern marketers are finally getting around to implementing technologies that allow them to execute on their personalization goals. When it comes to personalizing v...[Read More]
4 Video and Marketing Automation eBooks
Content marketing has traditionally been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how contacts are engaging with the content and how that impacts revenue. Like which paragraph from a blog post was most popular, and what chapter in the ebook was most read. Video provides a complete digital pro...[Read More]
Video Content Marketing Success Guide
Associate Video Viewers With Revenue The missing piece to any content marketing strategy is tracking content consumption and relating those actions to closed revenue. Using modern video hosting solutions known as Video Marketing Platforms you can use your videos to collect engagement data on specific contacts push it directly into your marketing automation platform, MAP and CRM system specifically...[Read More]
How To Generate Measurable Video Marketing ROI
If you’re a content marketer managing a digital strategy at some point you will be tasked with creating a video plan that pulls valuable videos into a coherent marketing strategy that will need to increase your company’s visibility and generate new business revenue. Online video technology for pulling off feat must include capabilities and integrations that touch marketing automation and CRM syste...[Read More]
The Key To Tracking Individual Video Viewers
Taking an individual video viewer approach to video marketing changes the way your team will deliver campaigns and measure performance. It requires viewer identification, authentication, and in some cases the auditing of your video viewers. To be successful with this level of video marketing make sure your video platform provides contact (individual viewer) level tracking features. This short guid...[Read More]
How To Build Holiday Video Campaigns
Now that the holidays are upon us it’s time to start thinking about how to messaging out the season greetings. Besides well wishes, holiday time is the end of the fiscal quarter or year for most companies. This means the mad sales rush to get deals closed in time to pop champagne and celebrate new years is ever so present in most companies. And what better time than ever for you to launch yo...[Read More]