Video Marketing
Browse hundreds of video marketing strategy best practices for businesses of all shapes and sizes.
4 Tools To Jumpstart Your Video Personalization
Here are 4 tools marketers can use to create personalized video campaigns for prospects and customers. To learn more about video personalization in general, you can read these resources: How To Build A Personalized Video Campaign How To Launch a Personalized Video Campaign How To Integrate Video Into Your Personalization Strategy What are your plans with personalized video? Find out ...[Read More]
Video Nurture Campaigns For Customer On-Boarding
Customer marketing campaigns come in all shapes and sizes. They can start the minute the contract is signed or a credit card is charged, backing the onboarding process. These campaigns are also a chance to put all the new associated contacts into your CRM and run a nurture track that’s optimized for customers or that account specifically. This can include operational tasks such as tagging them as ...[Read More]
How To Build Video Campaigns That Accelerate Nurturing
Video Marketing has proven to accelerate the buyer journey and provide sales with deep insights into contact engagement, driving more meaningful discussions and ultimately more revenue. In this short blog post we will look at what is known as Accelerator Campaigns. Accelerator campaigns are designed to move leads along the buying cycle faster by providing relevant touch points and nudges at the ri...[Read More]
How To Properly Place a Video Using Embed Codes
One the most popular questions I get on a regular basis is how to properly embed a video on a website or landing page so that it looks amazing and works on mobile and tablet devices. There are a number of ways to embed a video, but web standards have changed so it’s good to follow standard best practices. You produce an amazing video, upload it to your video marketing platform and then gener...[Read More]
How Effective Is Your Video Marketing?
Hey there, what are you up to with video marketing this year? Are you integrating it more with your marketing campaigns and website? Do you have tools to manage it, connect it to your CRM and marketing automation platform? Can you measure ROI and relate viewers to generated pipeline or revenue? Is the data you are collecting from your video audience used to make better marketing decisions and info...[Read More]
How To Launch a Personalized Video Campaign
Before you go off and implement a personalized video campaign it’s important to build a content strategy tuned for this type of effort. For personalized video to be successful a careful combination of product strategy and technology is needed. To learn the basics, read our earlier post on getting started with personalized video, where we detailed what’s needed from a creative process, ...[Read More]
A Look at How Hospitals Are Using Video Marketing
Most of the time here at 50Wheel we discuss video marketing in a broad sense as it applies across verticals and use cases. Rarely do we highlight or compare video strategy as it relates to specific verticals. So we’d thought we would give it a try. In this post we willl look at how hospitals and HMOs like Kaiser Permanente are leveraging video for dozens of uses in a medical context, where measure...[Read More]
5 Ways To Kick Off Your Video Marketing Strategy
By the end of 2017 nearly 80% of the buyer’s journey will be driven primarily through digital content such as video, according to Forrester Research. So why haven’t more companies embraced video in their marketing efforts? The simple answer is fear and lack of strategy. The fear comes from a long list of misconceptions… It’s too expensive. It’s too complicated. It will take too much time. Th...[Read More]
How To Build A Personalized Video Campaign
Once your marketing team has built a working content marketing machine the next step is to position messaging so it’s personalized for your target audience and personas. Personalizing the content journey is not a new concept, but modern marketers are finally getting around to implementing technologies that allow them to execute on their personalization goals. When it comes to personalizing v...[Read More]
How To Use Video Marketing Analytics To Grow Your Audience
Video marketing analytics are the key to understanding your audience and the effectiveness of your video marketing content. Most video marketing platforms provide analytics in the form of audience, engagement, and geographic metrics. The question is how to use them to better your business. In this article I will share a few ways to make your video marketing strategy more effective with the data yo...[Read More]
How Marketers Can Use Video SEO To Drive Revenue
The goal of the modern marketer is to identify and segment the causal website viewer from an interested, active buyer and convert that person into a new lead. The purpose of this article is to share about video can be used with video content marketing technology that leverages onboard analytics to track and measure how the video is performing against business goals. To visualize how this works, th...[Read More]
How To Organize Your Video Marketing Content
You’ve produced some really great videos. You’ve gone through the process of selecting a video marketing platform to host and manage your content. Before uploading any videos you need to organize them. Here are a few of the most common organization methods found in video marketing platforms. Categories The most common method is “categories,” which sort your videos into broad collections that are s...[Read More]