Video Marketing
Browse hundreds of video marketing strategy best practices for businesses of all shapes and sizes.
How Video Transcription Can Boost Online Video Performance
Most people know transcripts as they relate to online video as “closed captioning.” Video transcripts are a great way to provide viewers with an enhanced way to engage with your video content. There are valuable reasons why you should consider transcripts for all your videos. Video transcription is important for video SEO and some organizations require them for ADA compliance.Here are a few reason...[Read More]
How To Plan Your Social Video Content Calendar
A well rounded video marketing strategy takes into account social video. As you put your video plans together for the year consider that your content calendar as it relates to social video should be completely different than other channels where video is published — like your website. The key to social video is navigating timelines and feeds. Today Facebook and Twitter rank video content hig...[Read More]
How To Use Video Libraries and Portals To Drive Sales
Companies invest a ton of money into video marketing efforts but too often the focus is on YouTube for video hosting and explainer videos to complement the website. This type of limited strategy is great for brand discovery and awareness but leaves behind more critical lower funnel impact. Most companies have created enough video content to launch a resource library or video portal because they ha...[Read More]
Why Tracking Cookies Are Important For Video Marketing
Tracking cookies are browser components generally associated with a website or landing page. Cookies can be dropped into a viewer’s browser, tracking incredibly powerful insights into viewer behavior. A Browser cookie is the necessary ‘tracking code’ that creates the personalized experience you see on the web when you visit website. It enables websites to present you with information that is...[Read More]
How To Produce Video Content Personalized For Each Social Channel
A critical part of any social video strategy is producing the right content for the right audience and this same concept applies to social video. In this post we’ll cover best practices for producing and distributing video to Twitter, Facebook, and LinkedIn. For each channel, you’ll want to tailor your content. But this doesn’t mean that you need to create a new video for Twitter, a different one ...[Read More]
Top 10 Free Interactive Video Tools For Marketers
In this short yet powerful article you will find a list of the top 10 free interactive video tools available for marketers. The software solutions assembled in this post are 100% free and can be configured and setup in minutes. If you are looking to enrich your videos with call-to-actions, tags, ecommerce and learning experiences, you have come to the right place. Now, onto the list. WIREWAX is an...[Read More]
What Are The Best Video Marketing Goals For Your Business?
Traditionally online video has been looked at as a cost center and not associated with revenue. Today with the rise of video marketing software, online video is now clearly a measurable revenue driver. To get started tracking the success of your video strategy you should lay out a single goal. It’s important to start with a single goal so you can stay focused and hit that goal. Remember to keep yo...[Read More]
5 Steps To Video Personalization
Video personalization is a high performing content strategy that marketers will leverage to drive more meaningful engagements and journeys with prospects and customers. There are 5 steps involved with creating a personalized video, the infographic below outlines them. The Audience | Determine which contacts are the targets that will receive the personalized video and the context in which they shou...[Read More]
10 Secrets To Video Marketing Success
10 Secrets For Video Marketing Success Here are 10 insider secrets for video marketing success. Of course success means something different to us all, but following these tips will lead you and the path to measurable video marketing return. Educate The Audience Videos are a great way to educate your market on your products, services and convert prospects to customers. Provide a value add in each v...[Read More]
How To Use Video To Maximize Engagement At Events
The secret to live events like trade shows is creating a memorable experience that will stick with attendees and those that have stopped by your booth long after they have returned home. This experience actually begins before you arrive onsite at the event, it starts with the email marketing your team is doing, the promotions from the event itself and the work your sales team is doing to get the r...[Read More]
4 Free Video Email Templates For Download
Here are 4 free video email templates that marketers can download right now and use to drive real results in their campaigns. 4 Free Video Email Templates Here are 4 examples of free video email templates that marketers can use to drive real results with their campaigns. You can download each template by clicking on the links in each template’s description. Wistia’s Free Email Template...[Read More]
10 Video Landing Page Templates
To successfully execute email campaigns that feature video, you need to make sure you have well thought out video landing pages. All video landing pages are unique to their use case, but the best take into consideration these 3 rules: The video is the most prominent asset on the page. A strong call-to-action is placed in or around the video player. The video player does not fade to back and pushes...[Read More]