Content Marketing
Get expert video content marketing strategy advice, tips, templates articles and much more.
5 Ways To Add Video To Your Existing Marketing Strategy
Adding video to your existing marketing efforts can seem like a daunting task. Especially when you consider the different components that are needed to be successful such as content development, production, video technology, and measurement. This article won’t help you with production and content development (read our article on how to get started with creating video content), it focuses on implem...[Read More]
The Video Content You Should Create For Your Business
Depending on how much of your video marketing plan has already been developed, the videos you choose to produce can vary. A majority of the organizations we surveyed in 2017 produced and distributed between 12-50 videos during the year. Given that benchmark its ultimately up to you to decide what kind of video will be best for the organization. Here are the most common types of business video: Bra...[Read More]
How to Get Started Creating Your Video Content Strategy
If you’ve been investigating and evaluating video platforms for your organization then you are on your way to video marketing success. The technology alone won’t make your strategy successful, you need to consider video content creation plan. In this short article we’ll focus on content creation for video marketing and strategy ideas and questions to consider. When creating a vid...[Read More]
4 Best Practices For Video Marketing Localization Success
Video breaks down barriers and allows global brands to reach audiences anywhere they consume video on the web and mobile. More and more large enterprises are constantly working to uncover new audiences in global markets. This article simplifies global video delivery by outlining 4 key best practices to deliver video to new markets and regions, such as EMEA markets or as far east as China. We’ll co...[Read More]
Everything You Need To Know About Online Video Analytics
Making sense of online video analytics can be an overwhelming task given the amount of data that video provides us today. In this article we attempt to simplify video analytics by surfacing the most important reporting metrics across common use cases. Baseline and general video measurement metrics across all use cases Internal use cases and related metrics External use cases and related metrics Ba...[Read More]
The Top 5 Video For Sales Platform Comparisons
If you’re looking to enable your sales team to use video and email together to better engage with prospects look no further. This article compares the top video for sales platforms side by side. Take a look at the top 5 video for sales platform comparisons. 1 – Compare BombBomb vs OneMob vs Covideo 2 – Compare Loom vs MailVU vs Viwomail 3 – Compare Busivid vs Covideo vs One...[Read More]
How To Optimize Video Thumbnails For Conversion
Video marketers almost always underestimate the value of the video thumbnail — that’s why we’re writing this post. Most of the attention is typically to the content itself and then finally the presentation of the video on a website or landing page. The video thumbnail often seems like an afterthought. Don’t forget the video thumbnail is part of the video conversion strategy. A catchy and rel...[Read More]
How Much Revenue Will Your Video Marketing Strategy Generate?
One of the most common questions marketers ask when it comes to implementing a video strategy is, “how much revenue will it generate?” At the end of the day that’s really what matters the most. In fact it’s more important than ever because video content creation is expensive when compared to other content types, but if implemented correctly can reap huge rewards and show the most ROI. To get...[Read More]
How Long Should The Video On My Home Page Be?
Today most websites incorporate video into the main home page to help better engage website visitors, convey trust, and build strong branding. From videos running as a hero background to explainer videos, what are video length best practices the home page? Specifically how many minutes should these videos be? And should they be animated or highly produced content. Let’s explore… Typically ho...[Read More]
How To Use YouTube For B2B Video Lead Generation
This short article will provide the necessary essentials for optimizing your YouTube video content for a blended video marketing strategy that will drive qualified leads for your organization. We’ll start with the basics such as content types, tagging, labeling, optimizing YouTube content, to the landing experience on your site and what that should look like. 1 – Content Selection Before you...[Read More]
Getting Started With Mobile Video Creation For Sales
When it comes to increasing engagement with your outbound sales prospecting emails there is no better tool than video and most convenient for sales reps is to be able to manage that communication via a mobile device. Today it has become incredibly easy for anyone with a mobile phone to record and send videos on the go thanks to a number of mobile apps designed for recording, editing, enhancing, di...[Read More]
16 Video Content Ideas For Businesses Building A Strategy
1 – Product Videos One of the best types of videos you can create if you sell products or services are product videos. Product videos are a great way to use video to describe each product that you want to promote. Simple ideas would be to display the product and talk about it’s details, etc. If its software, a simple screen recording with voiceover will work. Remember to highlight the busine...[Read More]