Content Marketing
Get expert video content marketing strategy advice, tips, templates articles and much more.
What Does Video Accessibility Mean?
Accessibility in the context of online video refers to making videos available and understandable to people with disabilities, including those who are visually or hearing impaired. It involves adding features and tools that help users with disabilities to access the content. In basic terms, accessibility in online video may involve providing closed captions, which display the dialogue or narration...[Read More]
The 15 Most Common Interactive Video Use Cases For Businesses
If you are looking to take your video marketing to the next level and engage audiences with digital experiences that drive conversation, interactive video is the vehicle to do that. In this article we will define what interactive video is, how to use it, the KPIs to measure success and the most common use cases. What is interactive video? Interactive video is a form of multimedia content that allo...[Read More]
The Key Video Metrics To Track & Measure Success
In today’s digital age, marketing videos have become a powerful tool for businesses to promote their brand, products, and services. But creating a video is only half the battle. Measuring its success is equally important. In this article, we will explore how to measure the success of a marketing video using analytics. Before we dive into the analytics, it’s essential to understand the ...[Read More]
How To Make an Interactive Video
Today it is incredibly simple to create an interactive video. There are a number of high quality software tools available to marketers and educators looking to create interactive video. In this article we’ll break down how to make an interactive video and provide specific tips and tricks. What is an interactive video? Interactive video is a digital engagement tool for two-conversation ...[Read More]
How To Create a Professional Video Website
Does your business produce a ton of online videos? Need a clean and professional way to present those videos on a website? If there answer to both of those questions is yes, then you are right place. In today’s hustle world, video websites have become a necessity for businesses, both large and small. A video website allows businesses to showcase their successes, corporate story, projects, pr...[Read More]
Free Storyboard Template For Customer Videos
It’s been a busy month for me working with various clients on production. In my last article I wrote about UNYQ and the video campaign we executed using bundled video content. This post is a little bit different and focuses on a template used for enterprise software companies looking to tell customer case studies via video. 5 key topics covered in this article: Scoping and planning the final...[Read More]
10 Pro Tips For Running a Successful Zoom Webinar in 2022
Are you looking to host a webinar using Zoom? This article lists the top 10 professional tips for successfully running a webinar on Zoom in 2022. Whether you are just getting started with Zoom or you are a power-user, you will definitely find this article helpful. 1. Make sure you have a paid license for Zoom First and most importantly, you need to have a version of Zoom that allows for you to hav...[Read More]
12 Interactive Video Software Companies To Watch in 2022
In 2021 interactive video continued its accelerated growth, with brands and consumers diving in head first. With more engaged audiences working from home, the case for investing in interactive video has never been better. Interactive video software as a vertical has experienced consolidation over the last few years with examples of companies like Rapt being acquired by Kaltura and recently HapYak ...[Read More]
Tips for Relationship Marketing with Video
The success of your business relies heavily on how well you take care of your customers. Therefore, your focus should be on nurturing customer relationships from the first interaction to purchasing and beyond. Let’s chat more about the beyond. Of course, building brand awareness and acquiring new customers is an integral part of your customer relationship management strateg...[Read More]
5 Types of Customer Generated Content In Video Marketing
User-generated content (UGC) is content on the internet that brand customers or users contribute to its making. The internet is filled with UGCs, and it mainly consists of videos, posts, and photos. In reality, UGC can be any content that the brand did not make by themselves, even though they can leverage it to rank better or for more visibility. Video content is on the rise now as more cust...[Read More]
Best Video Production Strategies to Bridge the Gap Between Creativity & Data in Marketing
Video production for business is one of the crucial elements to building relationships with consumers. Advertising teams are where creative minds can collaborate and take unique approaches to attract customers and develop brand awareness. With video marketing, businesses are discovering its impact on consumers and utilizing more video content. However, technology is now making up an integral piece...[Read More]
The Top Reasons Why Your Business Should Invest in Video Marketing
According to video marketing statistics, one minute of video is worth 1.8 million words! It’s no wonder that businesses should invest in using video marketing to show off their brands and meet their business goals. Video content has become increasingly popular for users to consume online since social media sites have increased dramatically. The main reason why brands choose to use video is d...[Read More]