Content Marketing

Things To Consider Before Buying Video Creation Software

Today it’s easier than ever to create your own video content. Whether it’s with your mobile phone, a DSLR camera, or a pro rig — there is no excuse for not having video including in your marketing strategy. Hardware aside, there is a new category of software sweeping the video marketing landscape, Video Creation Software. Video Creation Software are cloud-based solutions that make it easy to...[Read More]

Getting Started With Mobile Video Creation For Sales

When it comes to increasing engagement with your outbound sales prospecting emails there is no better tool than video and most convenient for sales reps is to be able to manage that communication via a mobile device. Today it has become incredibly easy for anyone with a mobile phone to record and send videos on the go thanks to a number of mobile apps designed for recording, editing, enhancing, di...[Read More]

16 Video Content Ideas For Businesses Building A Strategy

1 – Product Videos One of the best types of videos you can create if you sell products or services are product videos. Product videos are a great way to use video to describe each product that you want to promote. Simple ideas would be to display the product and talk about it’s details, etc. If its software, a simple screen recording with voiceover will work. Remember to highlight the busine...[Read More]

The 7 Best Mobile Apps For Creating Business Video

The power of video production is now more than ever in the hands (literally) the average smart phone user. Regardless of the mobile devices you own, there are amazing new apps you can download and instantly to use to create videos and market to your audience on your website and social channels. Although video apps may differ from iOS to Android, the fast-evolving segment are apps focused on video ...[Read More]

How Our Buyer’s Brains Consume Online Video Content

Here’s a great infographic by Main Path Marketing that goes into detail about how our brains consume content. These’s a great section that focuses on video marketing and online video content. Neuroscience and behavior psychology is something to consider when designing your next video marketing campaign. You should look to answer as to whether your audience is better served by a long fo...[Read More]

How To Plan Your Social Video Content Calendar

A well rounded video marketing strategy takes into account social video. As you put your video plans together for the year consider that your content calendar as it relates to social video should be completely different than other channels where video is published — like your website. The key to social video is navigating timelines and feeds. Today Facebook and Twitter rank video content hig...[Read More]

How To Build Video Campaigns That Accelerate Nurturing

Video Marketing has proven to accelerate the buyer journey and provide sales with deep insights into contact engagement, driving more meaningful discussions and ultimately more revenue. In this short blog post we will look at what is known as Accelerator Campaigns. Accelerator campaigns are designed to move leads along the buying cycle faster by providing relevant touch points and nudges at the ri...[Read More]

5 Ways To Kick Off Your Video Marketing Strategy

By the end of 2017 nearly 80% of the buyer’s journey will be driven primarily through digital content such as video, according to Forrester Research. So why haven’t more companies embraced video in their marketing efforts? The simple answer is fear and lack of strategy. The fear comes from a long list of misconceptions… It’s too expensive. It’s too complicated. It will take too much time. Th...[Read More]

How To Build A Personalized Video Campaign

Once your marketing team has built a working content marketing machine the next step is to position messaging so it’s personalized for your target audience and personas. Personalizing the content journey is not a new concept, but modern marketers are finally getting around to implementing technologies that allow them to execute on their personalization goals. When it comes to personalizing v...[Read More]

How To Use Video Marketing Analytics To Grow Your Audience

Video marketing analytics are the key to understanding your audience and the effectiveness of your video marketing content. Most video marketing platforms provide analytics in the form of audience, engagement, and geographic metrics. The question is how to use them to better your business. In this article I will share a few ways to make your video marketing strategy more effective with the data yo...[Read More]

How Marketers Can Use Video SEO To Drive Revenue

The goal of the modern marketer is to identify and segment the causal website viewer from an interested, active buyer and convert that person into a new lead. The purpose of this article is to share about video can be used with video content marketing technology that leverages onboard analytics to track and measure how the video is performing against business goals. To visualize how this works, th...[Read More]

How To Organize Your Video Marketing Content

You’ve produced some really great videos. You’ve gone through the process of selecting a video marketing platform to host and manage your content. Before uploading any videos you need to organize them. Here are a few of the most common organization methods found in video marketing platforms. Categories The most common method is “categories,” which sort your videos into broad collections that are s...[Read More]

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