Content Marketing
Get expert video content marketing strategy advice, tips, templates articles and much more.
Why Video Marketing Is Important and How It Can ‘Wake up’ Your Customers
The question in the title can be composed differently – What can video marketing do for your business? A picture speaks a thousand words, and a video so many more but measured in milliseconds. Specifically, one minute of video is worth 1.8 million words. The secret of video marketing lies in that – in the extraordinary power that video material has on social networks. However, don̵...[Read More]
A Guide to Video SEO in 2021
Video has become an essential part of marketing (check out some crucial video marketing statistics here). Getting your video created is one thing, having it ranked on search engines in another challenge. Having videos that rank well on search engines can help maximize the reach of your videos which means more potential viewers. This article covers the best Video SEO practices in 2021. Google algor...[Read More]
How to Boost Creativity in Video Production Through Brainstorming
How well your team works together is essential to completing projects and making progress on company goals. When personalities complement one another, work ethics match, and creative energies are in sync, it’s likely your team is highly productive. But even in industries like video production, where an endless flow of creativity and collaboration is expected, you’ll face blocks that’ll...[Read More]
3 Creative Short Video Ideas to Boost Customer Loyalty
There is no doubt that video marketing is here to stay. Companies keep increasing their video budgets, hoping that videos can help them boost brand awareness and recognition. However, video can do more than that. One of the perks of running a consistent video marketing strategy is higher customer loyalty. Consumers love when they can extract something useful from the content produced by thei...[Read More]
Customer Video Testimonial Software Buyer’s Guide
We’re excited for this week’s featured vendors, as they all solve the unique challenge of soliciting and collecting customer testimonials and feedback. These tools enable your customers to tell their stories about your brand in as little steps as possible, providing a superior, hassle free experience. This week we are taking a look at: You can find these software tools and over 500 other onl...[Read More]
A Guide to Video Lengths in a Time-Based Economy
Time is a valuable commodity. It is a non-renewable resource and one that we should treat with the utmost care in business. When it comes to video content, time is a factor not just for efficient production, but also for how many precious minutes we can expect our audience to commit to our materials. There are general good practices for how long marketing videos should be based o...[Read More]
Creative Tips for Writing Video Marketing Scripts
Developing video marketing scripts is a very effective way of communicating and passing information to existing or potential customers. Creating a marketing video that is pleasing and persuasive to the target audience can be very challenging and consume too much time. The video creator should ensure that he develops a piece that makes sense to the target audience and convinces them that the produc...[Read More]
The Science Behind Flawless Corporate Video Script Writing
Video marketing is undoubtedly on the rise. More and more companies worldwide are investing in corporate video production, and there are quite a few reasons for that. According to WordStream statistics: 64% of consumers buy a product after seeing a branded video of it video content increases organic traffic from SERPs by 157% websites that are using video content have an average conver...[Read More]
The State of Online Video Distribution in 2020
50Wheel recently ran a survey across our web properties asking users about how they currently distribute video in 2020. What we wanted to find out is what distribution channels are businesses utilizing, what content are they sharing across those channels and where and how are they finding success? Those questions were answered by thousands 50Wheel users in the months of May and June 2020 via our i...[Read More]
The State of Video Content Creation and Content Marketing in 2020
This year has been quite exciting so far to say the least. The impact of COVID-19 has shattered all of our plans for the year both personal and professional. In fact, most businesses are having to rewrite their goals and projections for the remainder of 2020. Given all this global flux, where do businesses stand with video content creation? Specifically, what types of videos are businesses plannin...[Read More]
How to Supercharge Your Social Media Strategy With Video Content
Social media videos have now become a staple in every savvy business digital marketing campaign. The allure of it is quite simple: in this immediacy era where internet users are bombarded with tons of digital content, consuming engaging and straightforward ones can be so much meaningful. That’s why social media videos are such a breath of fresh air for internet users. For a savvy digital marketer ...[Read More]
Top 5 Free Video Making Software Apps That Are Completely Online
Today anyone can create a video online in a few minutes without any technical expertise or background. Whether its recording from your web cam, uploading video clips from your computer or using pre-existing templates and animated slides to form an explainer video, video making software apps are accessible and a content marketer’s best asset. The most common types of video making software: Vi...[Read More]