Video Marketing
Browse hundreds of video marketing strategy best practices for businesses of all shapes and sizes.
The State of Video Content Creation and Content Marketing in 2020
This year has been quite exciting so far to say the least. The impact of COVID-19 has shattered all of our plans for the year both personal and professional. In fact, most businesses are having to rewrite their goals and projections for the remainder of 2020. Given all this global flux, where do businesses stand with video content creation? Specifically, what types of videos are businesses plannin...[Read More]
How to Supercharge Your Social Media Strategy With Video Content
Social media videos have now become a staple in every savvy business digital marketing campaign. The allure of it is quite simple: in this immediacy era where internet users are bombarded with tons of digital content, consuming engaging and straightforward ones can be so much meaningful. That’s why social media videos are such a breath of fresh air for internet users. For a savvy digital marketer ...[Read More]
A Guide To Google’s Free Video Making Tool: YouTube Video Builder
Google has launched YouTube Video Builder, a new video software creation tool aimed at small businesses and social marketers that need a simple, low-cost way to create videos with minimal effort or technical know-how. Since Video Builder is still new, to get access you will need: Video Builder is very easy to use with the key features designed to animate a your branded static assets such as images...[Read More]
Top 5 Free Video Making Software Apps That Are Completely Online
Today anyone can create a video online in a few minutes without any technical expertise or background. Whether its recording from your web cam, uploading video clips from your computer or using pre-existing templates and animated slides to form an explainer video, video making software apps are accessible and a content marketer’s best asset. The most common types of video making software: Vi...[Read More]
How Airlines Are Engaging Customers With Online Video During COVID-19
Video is now the go-to tool for businesses and organizations of all types and sizes. Whether it’s video conferencing and meetings or training content, video will potentially avoid, or at best case minimize the economic impact of this pandemic on the economy. In this article we focus on two examples of airlines that have embraced video as the main customer communication method during the COVI...[Read More]
Top 5 Free Screen Capture Software Tools For Making Videos at Home
Now that we're all stuck at home, we're all glued to our computer and TV screens. Creating videos in today's environment now comes with a ton of restrictions, such as you can't physically get a crew together right now to run production.
Free Guide: How To Convince Your Company to Invest in Video Marketing
The companies that are leading the charge today are using video in an incredibly impactful way to differentiate from competitors, and raise brand and product awareness among prospective customers, partners and employees. From sales enablement, product marketing, executive communications and human resources, companies are using video as a cost-effective tool across all departments, helping to gener...[Read More]
The Top 15 Video Marketing Conferences and Events To Attend in 2020
The calendar is stacked with events for video marketers in 2020. Below are 15 of the top video and content marketing events you should consider attending this year. 1. VidCon London – February 20th – 23rd, 2020 2. Video Marketing World – April 23rd – 25th, 2020 3. VidCon Mexico – April 30th – May 3rd, 2020 4. People of Video – May 2nd – 3rd, 2020 5. ...[Read More]
7 Tips for Creating Videos for a Global Audience
Video has become a highly influential marketing tool for reaching the global audience. If done right, video content can spread global awareness about your brand, help you achieve a closer connection with your audience, and take your business to the next level. What makes video the best choice for the international audience is that the video audience is massive. According to research, 78% of ...[Read More]
Top Email Marketing Software to Boost Your Video Strategy
One of the most popular forms of communication in digital today is video. It allows customers to understand the gist of your email in a format where they wouldn’t have to read through a lot of information and, at the same time, delivers value within a matter of a few seconds or minutes. Video marketing has grown over the last few years, with over 66% of video marketers getting much better and qual...[Read More]
The Top 12 Salesforce Video Apps For Sales and Marketing
We’ve assembled a list of the top video apps that integrate with or are native to Salesforce.com. These video software solutions offer tools that enable sales reps and managers to record, organize and share video with leads and contacts via email and other communication channels, directly within the Salesforce interface. 1. OneMob Vendor Profile | AppExchange Link OneMob enables sales reps t...[Read More]
16 Shopify Video Apps To Boost Engagement and Online Sales in 2020
Extract more value from your Shopify web cart experience by including video on your product pages. By adding simple video to product pages you open up the potential of a 40% increase in organic search engine traffic and an uplift of 80% of time onsite. Bring you products to life with a Shopify video app and your buyers will be more engaged and spend more money. Videos on product pages can drive on...[Read More]