How Airlines Are Engaging Customers With Online Video During COVID-19

How Airlines Are Engaging Customers With Online Video During COVID-19

Video is now the go-to tool for businesses and organizations of all types and sizes. Whether it’s video conferencing and meetings or training content, video will potentially avoid, or at best case minimize the economic impact of this pandemic on the economy. In this article we focus on two examples of airlines that have embraced video as the main customer communication method during the COVID-19 pandemic.

Here are a two examples of video messages delivered from airlines the second the crisis got underway in the United States. In all cases, the video accompanied an email.

Jetblue Airways

Jetblue sent out a nice email with a video message from their President providing an update on the airline’s effort to help in the crises.  See the email and the video below.

Delta Airlines

Delta Airlines, which has nearly all of their aircraft and flights grounded and in dire financial trouble, is communicating weekly with customers via video and email. It’s personal and relevant given we are all at home. Ed Bastian’s video first approach makes Delta a leader in online video and customer communication in general.

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