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Top 5 Free Video Making Software Apps That Are Completely Online

How to get started creating video online without spending money.

Top 5 Free Video Making Software Apps That Are Completely Online

Today anyone can create a video online in a few minutes without any technical expertise or background. Whether its recording from your web cam, uploading video clips from your computer or using pre-existing templates and animated slides to form an explainer video, video making software apps are accessible and a content marketer’s best asset.

The most common types of video making software:

Video animation and explainer video software

This software comes loaded with animated characters, scenes, expressions and pretty much anything you need to create a cartoon-like video. Imagine it like iMovie filled with pre-set animation tools for drag and drop animation creation.

Video creation software with pre-set template and audio tools

This software is designed for creating social media videos and ads by uploading video clips into pre-existing templates. It’s common to find that these vendors load templates based on business scenarios such as ‘intro video,’ ‘social media video,’ ‘holiday greeting,’ etc. These platforms also come with a large audio library with royalty free music, sound effects and more.

Video editing and collaboration software

This software is designed with the sole purpose of editing video clips that have already been captured outside of the software. Think of it as iMovie or Final Cut Pro in the cloud. These fully featured software platforms come in two flavors, pure video editors and video collaboration and post-production editing software. Video collaboration platforms allow for teams to access draft videos for editing feedback and discussion.

Automated video creation and personalization software

This software is designed to create large volumes of individual, personalized videos based on meta-data from sources such as spreadsheets, CRMs and others. These tools can render thousands to millions of customized videos based on a single template with merge tags. Automated video creation software works great when paired with email campaigns and can be commonly found being used by financial organizations delivering statements to customers and cable and telecom companies doing the same.

Webcam and screen recording software

This software is designed for the purposes of easily recording your computer screen and your webcam, sometimes both at the same time. These platforms are pretty light weight, basic functionality like capture and editing, but pack a strong punch. The most popular video webcam and screen recording software comes in the form of Google Chrome extensions that can be installed for free in your web browser and launched with any minutes notice.

5 video making software tools that offer free plans so you can get started making videos affordably

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50Wheel is the world's leading website for video strategy and marketing technologies. Browse hundreds of software tools, guides and get strategy advice.