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Access the best video marketing blogs written by top digital marketing experts.
How To Write an RFP For an Online Video Platform
If you are looking for software platforms that can help you manage and execute your your video strategy effectively and efficiently, you’ve come to the right place! This post reveals the top requirements you should consider when evaluating online video platforms. By definition, online video platforms are cloud-based software-as-a-service suites that allow organizations to store, manage, publish, d...[Read More]
Video Marketing Platforms That Support LinkedIn Video
Good news for video marketers, LinkedIn now has a full online video featureset which includes native video for both individuals and companies. This means users can shoot and publish their own videos from desktop or mobile device using the LinkedIn mobile app and companies can publish native video directly to their company pages. We’ve waited for LinkedIn to open up their media API to online video ...[Read More]
5 Software Tools For Video Post Production Workflow Efficiency
There’s a whole host of new video collaboration tools on the market designed for post-production team and revision collaboration. Upload a draft of a video directly to a video collaboration platform, invite team members via secure links, and start collaborating with interactive time stamped annotations, notes and discussions. Some solutions integrate directly with popular editing software li...[Read More]
4 Best Practices For Video Marketing Localization Success
Video breaks down barriers and allows global brands to reach audiences anywhere they consume video on the web and mobile. More and more large enterprises are constantly working to uncover new audiences in global markets. This article simplifies global video delivery by outlining 4 key best practices to deliver video to new markets and regions, such as EMEA markets or as far east as China. We’ll co...[Read More]
Choosing a Video Platform: What To Evaluate For Content Creation
Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]
Everything You Need To Know About Online Video Analytics
Making sense of online video analytics can be an overwhelming task given the amount of data that video provides us today. In this article we attempt to simplify video analytics by surfacing the most important reporting metrics across common use cases. Baseline and general video measurement metrics across all use cases Internal use cases and related metrics External use cases and related metrics Ba...[Read More]
4 Video Marketing Apps and Video Add-ons For Shopify
If you’re reading this its probably because you are a Shopify customer. If you’re not a Shopify customer, you can learn more about Shopify here. The quick story is that Shopify is powerful shopping cart software that makes it easy for businesses of any size to setup a web store and sell goods and services from their website. Or in some cases, run their whole business (website and sales...[Read More]
6 Online Video Platforms and Software Tools You Need in 2018
You’re being tasked with rolling out a video initiative this year and you may not quite know where or how to get started. Fear not, you’ve come to the right place, this post is surrounded by literally thousands of different video marketing resources and solutions here on 50Wheel that can help guide you. If you’re shopping for for new online video software for all stages of the pr...[Read More]
Top Online Video Platforms and Software That Work With SharePoint
This article goes into the various different video solutions that integrate with and work within Microsoft SharePoint’s internal intranet products. If you are currently a SharePoint customer and looking to take advantage of all the amazing benefits that video brings to your internal communication strategy then you have come to the right place. In this short article we’ll lay out specifically how o...[Read More]
How To Effectively Deliver Online Video Into China
As more and more organizations focus on global growth in emerging economies so does the need for their marketing teams to deliver localized content into those markets. 83% of marketers today are using video to engage with their buyers, whether that’s video on a website, in email or on social media. For organizations based in the United States or Europe reaching viewers in those markets is fairly s...[Read More]
The Top Online Video Platforms and Social Video Tools For Hootsuite
If you’re a social media manager using Hootsuite then you’re probably sharing video content. Establish a video publishing workflow by installing one of these video apps in your Hootsuite dashboard. Whether you are using YouTube, Vimeo, Wistia, Vidyard or another solution for your video marketing, you can simplify the publishing process by installing the app. These apps make it easy to ...[Read More]
5 Free Social Video Tools For Marketers and Brands
More and more marketers are incorporating video in their social media engagement strategies. Whether its short on-the-fly clips on instagram, going live on Facebook or including clips with Tweets, video is being used across multi-channels and its driving real results. In fact, utilizing video on social will produce some incredible uplift in brand engagement. Here are 3 stats that will motivate you...[Read More]