More and more marketers are incorporating video in their social media engagement strategies. Whether its short on-the-fly clips on instagram, going live on Facebook or including clips with Tweets, video is being used across multi-channels and its driving real results. In fact, utilizing video on social will produce some incredible uplift in brand engagement.
Here are 3 stats that will motivate you to get started:
- 65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45% will watch for 30 seconds
- Videos are 6X more likely to be retweeted than photos and 3X more likely than GIFs
- Facebook Live Videos are watched 3x longer than regular videos
Now to start taking advantage of social video, here are 5 free social video tools we recommend you take a look at:
Inviid makes it easy to take any video hosted on YouTube and tag products within it. Video viewers can then click on a tagged product and complete a checkout and purchase right from the video player. Integrates with ecommerce systems likes Shopify.
ReEmbed is a custom video player that supports embeds from YouTube, Vimeo, and Dailymotion as well as HTML5 videos. ReEmbed makes it easy to wrap existing videos with a custom branded video player. The video player comes with analytics that track viewer engagement.
Storygami helps YouTubers and brands increase video engagement and monetize content with interactive overlays. The easy to use tool gives users the ability to drag and drop interactive overlays such as articles, image galleries, social media streams, polls and purchase buttons to existing Youtube, Vimeo, Brightcove or Ooyala videos.
TubeChop is a free tool that makes it easy to trim and chop a specific section from any YouTube video using a simple to use web editor. The final clip can be shared via link or video player embed.
Tubular Labs is a video intelligence platform that provides content insights that empower video teams to refine their content and distribution strategies. Tubular’s Audience Dashboard and Tubular Intelligence together create the first easy, instant, and actionable video marketing platform for brands, media companies and multi-channel networks.
Browse more video solutions like this in our directory.