video marketing
How to Boost Your Entire Marketing Strategy by Adding Video
We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies. Take video for example. We all know how popular vi...[Read More]
Everything You Need To Know About Online Video Analytics
Making sense of online video analytics can be an overwhelming task given the amount of data that video provides us today. In this article we attempt to simplify video analytics by surfacing the most important reporting metrics across common use cases. Baseline and general video measurement metrics across all use cases Internal use cases and related metrics External use cases and related metrics Ba...[Read More]
How Much Revenue Will Your Video Marketing Strategy Generate?
One of the most common questions marketers ask when it comes to implementing a video strategy is, “how much revenue will it generate?” At the end of the day that’s really what matters the most. In fact it’s more important than ever because video content creation is expensive when compared to other content types, but if implemented correctly can reap huge rewards and show the most ROI. To get...[Read More]
Top 10 Video Editing Software Solutions For Marketers
Today it is easier than ever to film and edit video and with software for both Mac and Windows you can easily create professional content for your business. If you’re even more forward thinking there are video editing solutions that are 100% cloud-based such as WeVideo among others. This post covers the top 10 video editing software solutions for both Mac and Windows. Mac 1- Final Cut Pro 2 ...[Read More]
The Top 10 Video Marketing Meetups Around The World
A comprehensive list of the top video marketing meetups and networking events across the globe. Browse the list, attend, meet other video marketing professionals, get strategy advice and more. 1 – YouTube & Online Video Pros London, England YouTube & Online Video Pros is for online video professionals, hobbyist, and those that aspire. Presentation and meeting topics focus on the late...[Read More]
How Long Should The Video On My Home Page Be?
Today most websites incorporate video into the main home page to help better engage website visitors, convey trust, and build strong branding. From videos running as a hero background to explainer videos, what are video length best practices the home page? Specifically how many minutes should these videos be? And should they be animated or highly produced content. Let’s explore… Typically ho...[Read More]
The Top Video Marketing Stats From 2016
With the year almost coming to a wrap, its time to reflect back on what we learned this year from marketers using video effectively around the world. This infographic from insivia.com provides a quick overview of how video has impacted marketing this year.
How To Produce Interactive Videos That Engage Viewers
There has been a recent rise in the number of interactive video tool sets which make it easy for marketers to create video content that engages audiences with in-player links, buttons, hotspots and more. These interactive items enrich the video by adding an interactive layer on the video player so viewers can easily click on the video itself to interact with the layer. As online video is evolving ...[Read More]
Video Marketing Comparison: Vidyard vs Wistia vs Vimeo Pro
Get a detailed feature comparison of Vidyard vs Wistia vs Vimeo Pro. See how these three solutions stack up against each other and get a clear idea which one is right for you. To get started use the chart below. Vidyard Vidyard provides video hosting along with a video marketing platform that focuses on individual viewer tracking, making it easy to measure exactly how viewers interact with video c...[Read More]
How To Use Video Marketing Analytics To Grow Your Audience
Video marketing analytics are the key to understanding your audience and the effectiveness of your video marketing content. Most video marketing platforms provide analytics in the form of audience, engagement, and geographic metrics. The question is how to use them to better your business. In this article I will share a few ways to make your video marketing strategy more effective with the data yo...[Read More]
5 Ways Marketers Use Video Platforms To Drive Conversion
5 Ways Marketers Use Video Platforms To Drive Conversion A list of key features to consider when evaluating video hosting platforms. Centralize and Brand Video Content The most important first step is to centralize all video assets, build a home for the content on your website. Marketers leverage a variety of video hosting products that offer tools for centralizing video content in a single easy-t...[Read More]
Video Content Marketing Success Guide
Associate Video Viewers With Revenue The missing piece to any content marketing strategy is tracking content consumption and relating those actions to closed revenue. Using modern video hosting solutions known as Video Marketing Platforms you can use your videos to collect engagement data on specific contacts push it directly into your marketing automation platform, MAP and CRM system specifically...[Read More]