video marketing
5 Video Marketing Recruiting Secrets
Video marketing is a powerful tool to use to communicate your company’s brand and attract talent. If you ask some of the world’s top recruiters, they’ll tell you that video is a critical element of any recruiting strategy. And since videos are on average shared 12 times more than text and link posts combined, you can be sure that plenty of eyeballs will see your job opportunities. In this short po...[Read More]
The Key To Tracking Individual Video Viewers
Taking an individual video viewer approach to video marketing changes the way your team will deliver campaigns and measure performance. It requires viewer identification, authentication, and in some cases the auditing of your video viewers. To be successful with this level of video marketing make sure your video platform provides contact (individual viewer) level tracking features. This short guid...[Read More]
What’s Behind Facebook Video?
Recently Facebook announced that video viewership on their platform had reached 8 billion video views per day. That’s a really impressive feat and this momentum puts Facebook on track to topple industry giant YouTube. With these impressive numbers it’s hard not to look below the surface and ask questions on “how” and “why?” Digging deep into the numbers we find that 725,000 of the most viewe...[Read More]
How To Sell Video Marketing To Your Executive Team
Before you approach anyone and start convincing, you need to build a business case for video marketing. Your case needs to be a documented argument that demonstrates how video marketing will help your company achieve business goals and get a solid return on investment. Before you meet with internal teams pause and take a look at your business’s current landscape and ask yourself some key questions...[Read More]