video marketing

What’s Behind Facebook Video?

Recently Facebook announced that video viewership on their platform had reached 8 billion video views per day. That’s a really impressive feat and this momentum puts Facebook on track to topple industry giant YouTube. With these impressive numbers it’s hard not to look below the surface and ask questions on “how” and “why?” Digging deep into the numbers we find that 725,000 of the most viewe...[Read More]

How To Sell Video Marketing To Your Executive Team

Before you approach anyone and start convincing, you need to build a business case for video marketing. Your case needs to be a documented argument that demonstrates how video marketing will help your company achieve business goals and get a solid return on investment. Before you meet with internal teams pause and take a look at your business’s current landscape and ask yourself some key questions...[Read More]

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