5 Ways Marketers Use Video Platforms To Drive Conversion

A list of key features to consider when evaluating video hosting platforms.

5 Ways Marketers Use Video Platforms To Drive Conversion

A list of key features to consider when evaluating video hosting platforms.

Centralize and Brand Video Content

The most important first step is to centralize all video assets, build a home for the content on your website. Marketers leverage a variety of video hosting products that offer tools for centralizing video content in a single easy-to-use management interface on their domain name. This typically comes in the form of what we call video galleries, portals, and hubs. A place where all the videos are organized and easy to navigate.

Generate Leads By Gating Valuable Videos with Forms

Use a video hosting platform that provides in-video call-to-action toolsets to gate playlists of videos with forms that deliver contact information to marketing automation and CRM systems. Marketers use these types of feature sets to gate recorded webinars and sensitive content.

Make Every Video Interactive

Find a video hosting platform that supports easy-to-use interactivity to build in-video buttons and chapters. Create jump points in video, great for extended play content. Drive viewers to web pages and social media sites.

Transcribe Each Video and Optimize For SEO

Marketers need to keep in mind the value of a high value video experience that is compatible with all audiences following compliance with The Americans With Disabilities Act. To be compliant find a video hosting platform with a built in one-click auto-transcription tool or one that integrates with 3rd party tools. Transcription not only contributes to ADA Compliance but also super charges SEO, loading pages with rich key-phrases.

Connect Marketing Automation and Analytics

To tie your video marketing to measurable ROI it’s important to connect your video hosting with marketing automation solutions like Marketo, Eloqua, HubSpot, SilverPop, and Pardot. Measure video performance and conversions.


One of the most important parts of any video strategy is the technology powering it. In the case of video marketing, it’s the video hosting platform at center. To get a better understanding of how video hosting can be shaped and configured to execute on your goals and specs, here are some brief examples of how companies have achieved video marketing success with technology.

  1. Centralize and Brand Video Content
    The most important first step is to centralize all video assets, build a home for the content on your website. Marketers leverage a variety of video hosting products that offer tools for centralizing video content in a single easy-to-use management interface on their domain name. This typically comes in the form of what we call video galleries, portals, and hubs. A place where all the videos are organized and easy to navigate.
  2. Generate Leads By Gating Valuable videos and Webinars With Forms
    Use a video hosting platform that provides in-video call-to-action toolsets to gate playlists of videos with forms that deliver contact information to marketing automation and CRM systems. Marketers use these types of feature sets to gate recorded webinars and sensitive content.
  3. Make Every Video Interactive
    Find a video hosting platform that supports easy-to-use interactivity to build in-video buttons and chapters. Create jump points in video, great for extended play content. Drive viewers to web pages and social media sites.
  4. Transcribe Each Video and Optimize For SEO
    Marketers need to keep in mind the value of a high value video experience that is compatible with all audiences following compliance with The Americans With Disabilities Act. To be compliant find a video hosting platform with a built in one-click auto-transcription tool or one that integrates with 3rd party tools. Transcription not only contributes to ADA Compliance but also super charges SEO, loading pages with rich key-phrases.
  5. Connect Marketing Automation and Analytics
    To tie your video marketing to measurable ROI it’s important to connect your video hosting with marketing automation solutions like Marketo, Eloqua, HubSpot, SilverPop, and Pardot. Measure video performance and conversions.
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fiftywheel
The 50Wheel Team has over 10 years of experience in online video technology, specifically working with B2B organizations deploying video marketing technologies and accompanying playbooks.