guide
Free Guide: How To Convince Your Company to Invest in Video Marketing
The companies that are leading the charge today are using video in an incredibly impactful way to differentiate from competitors, and raise brand and product awareness among prospective customers, partners and employees. From sales enablement, product marketing, executive communications and human resources, companies are using video as a cost-effective tool across all departments, helping to gener...[Read More]
The Top 12 Salesforce Video Apps For Sales and Marketing
We’ve assembled a list of the top video apps that integrate with or are native to Salesforce.com. These video software solutions offer tools that enable sales reps and managers to record, organize and share video with leads and contacts via email and other communication channels, directly within the Salesforce interface. 1. OneMob Vendor Profile | AppExchange Link OneMob enables sales reps t...[Read More]
5 Ways To Utilize A Live Stream Recording Video
Live streaming videos is increasing in popularity day by day. This is especially true among social media marketers who are now using live stream videos to connect with global audiences! Capturing live stream videos is a combination of a great quality camera, and internet streaming via a social platform that allows videos, like Facebook Live, Periscope, or Blab.Im. They’re all services that let you...[Read More]
How to Boost Your Entire Marketing Strategy by Adding Video
We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies. Take video for example. We all know how popular vi...[Read More]
Best Video Players and Platforms That Offer White Label for Mobile Apps
More and more mobile app developers are including video capabilities in their products as video is now easily consumed on mobile. Behind the video is a technical infrastructure supporting delivery, storage and management of video files. Whether you’re developing an app with a basic video player integration or something more advanced with video capture, upload, and distribution functionalitie...[Read More]
The Best Video Software To Stream Your Town Hall Broadcast
In our last article on live streaming we talked about the 6 steps needed execute a successful live stream broadcast. In this article we are going to highlight a few software solutions that are best for live streaming town hall meetings and corporate addresses. To learn more about the value of live video for communicating at your company, here are a few ways organizations are using live video to co...[Read More]
How Using Video at Your Company Can Align Sales and Marketing Teams
The biggest miscommunications between sales and marketing organizations that can take an organization out of alignment are typically centered around the ‘quality of lead’ that marketing is flipping over the fence for the sales team to follow up on. This common misunderstanding is usually because the definition of what a ‘good lead’ is is not mutually agreed upon by both tea...[Read More]
6 Steps To a Successful Video Live Stream Broadcast
The mystery of setting up a live video broadcast is solved in this short 6-step post that outlines the steps and consideration you should make when setting up and executing a live stream. From video software to camera hardware and everything from cables and audio equipment beyond, this short article will get you in the frame of mind to start broadcasting video today. Step 1 – Setup your live...[Read More]
Top Questions To Ask Enterprise Online Video Platform Vendors in RFPs
If your company is like most enterprise organizations, 2019 is going to be a whole lot more about online video. In fact, over 80% of IT teams at global North American companies are planning on evaluating new online video technology in 2019. To be specific, in the context of this post, online video technology references video platforms that enable the upload/creation, broadcast, management and stre...[Read More]
3 Simple Ways To Boost Live Stream Audience Amplification
One of the main things that makes live video so critical in nature is that, not only is the broadcast live and in real-time where mistakes can be unforgivable, the event is at a specific time making it important for people to plan to make it to the stream during the designated time, and if the audience doesn’t show up…. well that can be embarrassing. It’s important for marketers ...[Read More]
Video Strategy Benchmarks: How Long Should Your Marketing Videos Be?
One of the most common questions we get asked is: ‘how long should my marketing videos be’? The real answer is: ‘it depends.” But instead at leaving it at that we’ll go a little further and give you a few benchmarks to use in your video content planning. Getting a message across in as few words as possible is an art. It’s hard. Knowing video length before production c...[Read More]
The 4 Key People Needed For a Successful Video Marketing Team
If you’re company has made the decision to invest in video marketing its important to hire marketing professionals who understand video and can make your strategy successful without overburdening cost. When putting together your new video marketing team consider there are a number of things to consider such as balancing creatives vs producer resources — essentially making sure you hav...[Read More]