Live streaming videos is increasing in popularity day by day. This is especially true among social media marketers who are now using live stream videos to connect with global audiences!
Capturing live stream videos is a combination of a great quality camera, and internet streaming via a social platform that allows videos, like Facebook Live, Periscope, or Blab.Im. They’re all services that let you stream your videos all through your mobile device if you wanted!
The big question then is how can you make the most of your live streams? Capturing them is easy, but spreading the word, and building an audience through them requires distribution smarts, strategy and planning.
This article will address 5 ways in which you can utilize your live stream recording videos to amplify your audience reach and make hay while the ‘video’ shines, and afterwards. Let’s begin!
#1: Transcribe Your Live Video Streams Into Blog Articles
While live video streams are an excellent channel to capture videos and share them with the world while they’re live. You need to make use of the videos after the actual event you’re capturing is over for optimizing the returns from it!
One great way of doing this is to convert your video into a blog article. Search engines are still better at reading, scrolling and analyzing text than videos, so a blog article converts all of the precious knowledge in your articles into SEO friendly, rank boosting gold.
While a live stream only lasts the duration of the actual event, a long form blog article will be a long term asset you can utilize on your blog, and even other publications to drive more traffic to your website, over an extended period of time.
#2: Collaboration With Other Online Publications
If you’re streaming a video on your website, you can also stream it on other complementary online publications. It’s a matter of reaching out to the editors of other publications and seeking their permission to host your live stream.
Think about all the blogs and online journals you’ve guest posted to before, or those with audience’s that would like to view your video. Why not drop them an email letting them know about your live stream video, so they can share it with their audience, doubling your reach?
#3: Make The Video An Interactive Content Asset
There is no better way to engage your audience online than making them interact with your content. While a video can be awesome for entertaining and educating your audience, interactive content also tests whether they’re actually listening and following what you want to convey to them.
Converting your live stream into an interactive piece of content can be a great way to produce an educational asset that your audience enjoys interacting with. You can make interactive quizzes, clickable videos, webinars and surveys.
#4: Edit Your Live Streams To Make Short Video Clips For Social Media
Your live stream may be a long video once done. Depending on the duration of your event, your live stream video can end up becoming too long to hold the interest of your audience effectively.
The ideal solution for this is to cut and edit your live stream video into small, digestible and entertaining chunks that you can publish and share on social media. These clips shouldn’t be longer than a couple of seconds so you can use them as ads or social posts people can easily view on their mobile or tablet devices.
Once you’ve got a bunch of short video clips, you’ve basically built up a whole arsenal of marketing assets you can use any time to build, engage or connect with your audience. You might save a lot of time this way in your content creation efforts.
#5: Publish A Marketable Version Of Your Live Stream On A Landing Page
A live stream video can be published on a dedicated landing page that collects email addresses. By simply publishing the video while it’s being streamed live, or even publishing the recorded version after the event has been completed, you can start to collect email addresses using the recorded video as ‘bait’.
You can be creative about the calls to action you include in your landing page. You might want your audience to click on certain buttons on the landing page as they watch the live stream to know their opinion about something pertinent to your business. Or you may simply choose to collect emails, the choice is yours to make.
Wrapping it up
Use the above ways to make the most of your live stream video recordings! Maybe include a small ‘live’ text message on the top of your video so your audience knows the video was recorded live to set their expectations realistically.
You’ll be surprised at how much value live streams can produce for you, given the short attention spans people have these days. Continue being creative about your video assets, while promoting them both, before the broadcast, and afterwards to see magical results.
Article Author: Ryan Gould
Vice President of Strategy and Marketing Services