guide
The 5 Best Real Estate Video Marketing Software Tools of 2018
Real estate video marketing is one of the most powerful tools agents and brands can use to engage with prospective buyers and easily get the word out. Video also brings the listing to life, something photos just can’t do. This article provides information on the business benefits of video marketing for real estate and a list of the top 5 video marketing software tools for real estate. What a...[Read More]
How Hawaiian Airlines Uses Video Marketing To Drive Bookings
If you take a look at most airline video content out across the web on social channels and websites you’ll notice that videos have been created for advertising purposes, focusing primarily on generating brand awareness and search advertising. There must be a reason why this type of content, aimed high in the sales funnel, works so well. What’s the secret sauce? Why awareness video cont...[Read More]
How to Find and Hire Qualified Freelance Videographers
Working with a talented freelance videographer can dramatically change your video marketing strategy. A freelance videographer will script, storyboard, shoot, and edit business video content and deliver a complete, finished product, with room for revisions. How to find a freelance videographer: Consider soliciting referrals by posting to community boards for a specific industry, like group pages o...[Read More]
Tips For Finding The Best Video Production Agencies
Ramping up video production and creating a video-centric marketing strategy can be very hard. When assembling a video team there are many considerations which this post will go into detail about. When hiring a creative agency, you are bringing on an ad hoc team to get the job done. Communicate a vision and then watch the agency execute it promptly and successfully. Agencies free up marketers to th...[Read More]
The Top Video Live Streaming Statistics To Know in 2018
If you are looking to invest budget in live streaming or trying to prove the value of live video in your organization, this article is for you. By late next year (2019), online video will be responsible for 4/5th of global Internet traffic and for us here in the United States about 85% of our web traffic will be video. That’s why 96% of global B2B organizations have incorporated video as par...[Read More]
8 Benefits and Features of Social Video Management Software
Social video has exploded, literally. Brands and creators have flocked to platforms like YouTube, Facebook, Instagram, Twitter and now LinkedIn to publish their video messages and stories. To make social marketers jobs easier tools like Sprinklr and Hootsuite have centralized social media management and reporting. BUT, when it comes to video these platforms lack robust capabilities to upload, mana...[Read More]
4 Features Your Enterprise Video Platform Should Include
It’s clear that companies are doing more with video today. With the increase in demand for video comes the need for more content, better distribution and of course monetization. As you plan out your video strategy its important to make sure you are purchasing the right enterprise video platform for you organization. Technology that’s centralized, relevant and can scale to meet your nee...[Read More]
7 Internal Business Use Cases For Streaming Live Video
More than any other communications tool, streaming live video has the power to convey messages faster and more effectively throughout your entire organization. For many top enterprise companies, the use of live video, in conjunction with on-demand video, has become a day-to-day, critical-business necessity for internal communication and collaboration, workforce development, efficiency, and cost re...[Read More]
Choosing a Video Platform: What To Evaluate For Video Email Marketing
Online video has become the essential tool for businesses to effectively communicate with their audiences, potential customers, employees and other stakeholders. As video’s importance rises so do the technologies that enable online video such as hosting, distribution, monetization, publishing, collaboration, interactivity and content creation software tools. The demand for video content creation h...[Read More]
6 Key Tips For Selecting an Online Video Platform
If you are looking to purchase a new online video platform and are just getting started this article will be a big help for you. In this post we’ll be going over our 6 tips for selecting an online video platform. We’ll break down the specific topics and areas you should spend time on during your vendor evaluations and provide resources you’ll need to be successful. A successful online video platfo...[Read More]
Online Video Platform Buyer’s Terminology Guide 2018
As you look to expand your organization’s use of online video technology its important to understand all terms and acronyms associated with online video software toolsets. This post serves as a high-level guide to the terminology that will come in handy when evaluating potential solutions. Some terms listed are highly technical and you may never come across them in the wild, while others may be re...[Read More]
How Does GDPR Affect Online Video Platforms and Video Marketing?
This post is designed to cover the basics of GDPR and how the new rules and regulations affect online video technology and will potentially impact the day-to-day activities of our video marketing campaigns. If you are a video marketer that has implemented rich features across your video campaigns such as interactive video, personalized video, in-video lead forms or any other identity tracking syst...[Read More]