Video Lead Generation
Browse the top video lead generation strategies and best practices for businesses of all shapes and sizes.
The Most Common Types of Personalized Video
Video marketers are turning to creative ways to capture the video viewers attention and with personalized video paired with email sees conversion rates as high as 500%. This comparison chart lays out the 3 most common types of personalized video and shows the difference, benefits and detractors. Web Burned-in Overlay Overview Web personalization is the most common form of personalization and entai...[Read More]
How To Add Call To Actions To Videos On Your Website
Video is the hottest new conversion tool and marketers are jumping all over it. With so much information available about interactive video, specifically related to YouTube, we figured we would write a post focused on making videos on your website interactive. First let’s define what we mean by call-to-actions and interactive video. There are a number of different types of interactive video CTAs, t...[Read More]
How Long Should The Video On My Home Page Be?
Today most websites incorporate video into the main home page to help better engage website visitors, convey trust, and build strong branding. From videos running as a hero background to explainer videos, what are video length best practices the home page? Specifically how many minutes should these videos be? And should they be animated or highly produced content. Let’s explore… Typically ho...[Read More]
How To Use YouTube For B2B Video Lead Generation
This short article will provide the necessary essentials for optimizing your YouTube video content for a blended video marketing strategy that will drive qualified leads for your organization. We’ll start with the basics such as content types, tagging, labeling, optimizing YouTube content, to the landing experience on your site and what that should look like. 1 – Content Selection Before you...[Read More]
5 Steps To Video Personalization
Video personalization is a high performing content strategy that marketers will leverage to drive more meaningful engagements and journeys with prospects and customers. There are 5 steps involved with creating a personalized video, the infographic below outlines them. The Audience | Determine which contacts are the targets that will receive the personalized video and the context in which they shou...[Read More]
4 Tools To Jumpstart Your Video Personalization
Here are 4 tools marketers can use to create personalized video campaigns for prospects and customers. To learn more about video personalization in general, you can read these resources: How To Build A Personalized Video Campaign How To Launch a Personalized Video Campaign How To Integrate Video Into Your Personalization Strategy What are your plans with personalized video? Find out ...[Read More]
How To Build Video Campaigns That Accelerate Nurturing
Video Marketing has proven to accelerate the buyer journey and provide sales with deep insights into contact engagement, driving more meaningful discussions and ultimately more revenue. In this short blog post we will look at what is known as Accelerator Campaigns. Accelerator campaigns are designed to move leads along the buying cycle faster by providing relevant touch points and nudges at the ri...[Read More]
How To Launch a Personalized Video Campaign
Before you go off and implement a personalized video campaign it’s important to build a content strategy tuned for this type of effort. For personalized video to be successful a careful combination of product strategy and technology is needed. To learn the basics, read our earlier post on getting started with personalized video, where we detailed what’s needed from a creative process, ...[Read More]
How To Build A Personalized Video Campaign
Once your marketing team has built a working content marketing machine the next step is to position messaging so it’s personalized for your target audience and personas. Personalizing the content journey is not a new concept, but modern marketers are finally getting around to implementing technologies that allow them to execute on their personalization goals. When it comes to personalizing v...[Read More]
Video Marketer’s Resource Bundle
With the holidays upon us it time to reflect on the year past and start planning for new beginnings, strategies and budgets. As you prepare for success in the new year you may want to consider these 10 video marketing resources as your guiding source. 1. 13 Essentials for Creating Your Next Marketing Video There’s no doubt that online video is popular these days. In fact, 59% of executives would r...[Read More]
How To Generate Measurable Video Marketing ROI
If you’re a content marketer managing a digital strategy at some point you will be tasked with creating a video plan that pulls valuable videos into a coherent marketing strategy that will need to increase your company’s visibility and generate new business revenue. Online video technology for pulling off feat must include capabilities and integrations that touch marketing automation and CRM syste...[Read More]
The Key To Tracking Individual Video Viewers
Taking an individual video viewer approach to video marketing changes the way your team will deliver campaigns and measure performance. It requires viewer identification, authentication, and in some cases the auditing of your video viewers. To be successful with this level of video marketing make sure your video platform provides contact (individual viewer) level tracking features. This short guid...[Read More]