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5 Steps To Video Personalization

The steps needed to roll out a personalized video.

5 Steps To Video Personalization

Video personalization is a high performing content strategy that marketers will leverage to drive more meaningful engagements and journeys with prospects and customers. There are 5 steps involved with creating a personalized video, the infographic below outlines them.

  1. The Audience | Determine which contacts are the targets that will receive the personalized video and the context in which they should receive it.
  2. The Story | Storyboard the video and leave specific scenes or frames available for personalization.
  3. The Production | Film and edit the video for personalization using post production tools. Insert contact merge scenes.
  4. The Assembly | Use video personalization and CRM to render personalized videos.
  5. The Delivery | Deliver personalized emails along with video assets via merge fields.


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