The video marketing landscape is constantly evolving, and it’s important for marketers to stay up-to-date with the latest trends and best practices. We’ve assembled a list of the top video marketing strategy blogs from the vendors and industry experts that know video the most. These video marketing strategy blogs feature case studies, best practices, and success stories from other busi...[Read More]
China has a unique digital landscape due to government regulations and internet censorship, which affects the availability of online video software platforms. However, there are still many popular video software platforms that work in China, which we will explore in this article. Online video software platforms in China and the US differ in several ways, mainly due to differences in regulations, c...[Read More]
Innovative businesses of all sizes are using online video as the primary means for corporate training, internal communication, product releases, demos, advertising, sales pitches, and much more. These businesses are leveraging enterprise video platforms to not only host and stream video content but also enable their teams to create, share and collaborate using video. Video streaming platforms for ...[Read More]
Screen recording software is designed to record a computer screen’s output and save it to a video file that can be trimmed, edited and shared across the web, social media and email. Screen Recording Software is popular for recording webinars, meetings, training, and even gaming. The best screen recording software will have advanced features and premium effects such as transitions, video ...[Read More]
If you’re like most marketers, you probably want to create high-quality, impactful video consistently and with the least amount of effort and cost. Shooting and editing video can be the most time consuming and complicated parts of video creation. It’s one of the reasons marketers tend to shy away from working with video altogether. This article dives into the best video editing software solutions ...[Read More]
Welcome to our first edition of video software platform news for the month of February 2023. This month’s update gives a snapshot of the video editing software market, corporate online video vendor Qumu is acquired, Vimeo and Kaltura cut their workforce and more. This month’s video software vendor news and updates: A Snapshot of the the video editing software market A study by Fact.MR,...[Read More]
Video marketing platforms are video hosting and streaming software packaged together with tools that enable businesses to utilize video across external and internal communication channels. Next generation video marketing platforms provide businesses with all-in-one solutions for every video marketing need. In this article we review what we consider to be the top 5 best video hosting platforms desi...[Read More]
Traditionally, creating online video for use in social media and in video marketing campaigns has been both time-consuming and costly to produce and disseminate. This is no longer the case, today there is a massive rise in AI video generators that are taking video creation to the next level — think Chat GPT for online video production. These next level AI video generators automate video crea...[Read More]
One area of online video that is set to continue its trajectory is live stream shopping and live commerce. This popular form of interactive live video shopping first gained popularity in Asia before reaching the West. Thanks to services like TikTok and Instagram, audiences are already captive and ready to make purchases in real-time. Video Commerce Guide: What is Livestream Shopping? Live shopping...[Read More]
The online video platform and streaming market continues its rapid growth despite any economic turbulence. In 2023 the video software market is valued at over $3.2 billion USD and is expected to continue its climb to $4.6 billion by 2028. Reasons for this continued growth can be attributed to the rise in live streaming, specifically live shopping as well as the need for tools and editing software ...[Read More]
Are you a B2B business looking to creating a TikTok B2B video marketing strategy? This article includes some of the top tips for video marketers looking to take advantage of TikTok for B2B. If you are looking around the room and seeing people starring into their phones laughing, then there is a really good chance that those people are watching videos on TikTok. And, you’re probably thinking,...[Read More]
Are you looking for a way to send or share a YouTube, Vimeo or other 3rd party video on Slack? If so you have come to the right place. Uploading large video files like recorded meetings or other bulky long-form video content to slack can be problematic and frankly Slack is not designed to handle those use cases out of the box. Slack’s strategy for video relies on the many online video apps a...[Read More]
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