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Access the best video marketing blogs written by top digital marketing experts.
The Best Video Software To Stream Your Town Hall Broadcast
In our last article on live streaming we talked about the 6 steps needed execute a successful live stream broadcast. In this article we are going to highlight a few software solutions that are best for live streaming town hall meetings and corporate addresses. To learn more about the value of live video for communicating at your company, here are a few ways organizations are using live video to co...[Read More]
50Wheel Releases The 2018 Top 25 Online Video Software List
50Wheel has released the 2018 Top 25 Online Video Platform and Video Marketing Software List. The list encompasses 25 of the world’s leading video technology solutions ranging from video hosting, content creation, live streaming, video collaboration, interactive video, monetization and much more. The team at 50Wheel spent nearly a year of research looking at over 500 video platforms, spanning 70 c...[Read More]
How Using Video at Your Company Can Align Sales and Marketing Teams
The biggest miscommunications between sales and marketing organizations that can take an organization out of alignment are typically centered around the ‘quality of lead’ that marketing is flipping over the fence for the sales team to follow up on. This common misunderstanding is usually because the definition of what a ‘good lead’ is is not mutually agreed upon by both tea...[Read More]
6 Steps To a Successful Video Live Stream Broadcast
The mystery of setting up a live video broadcast is solved in this short 6-step post that outlines the steps and consideration you should make when setting up and executing a live stream. From video software to camera hardware and everything from cables and audio equipment beyond, this short article will get you in the frame of mind to start broadcasting video today. Step 1 – Setup your live...[Read More]
Top Questions To Ask Enterprise Online Video Platform Vendors in RFPs
If your company is like most enterprise organizations, 2019 is going to be a whole lot more about online video. In fact, over 80% of IT teams at global North American companies are planning on evaluating new online video technology in 2019. To be specific, in the context of this post, online video technology references video platforms that enable the upload/creation, broadcast, management and stre...[Read More]
How To Live Stream Across Multiple Video Platforms at Once
Are you looking to live stream an event across multiple video platforms such as YouTube, Facebook, Twitter and premium online video hosting software at once? Broadcasting live video to multiple destinations at once is called ‘Simulcasting’ and is possible with a number of video platforms. The idea behind simulcasting is that you produce the broadcast through a single video feed which i...[Read More]
3 Simple Ways To Boost Live Stream Audience Amplification
One of the main things that makes live video so critical in nature is that, not only is the broadcast live and in real-time where mistakes can be unforgivable, the event is at a specific time making it important for people to plan to make it to the stream during the designated time, and if the audience doesn’t show up…. well that can be embarrassing. It’s important for marketers ...[Read More]
Video Strategy Benchmarks: How Long Should Your Marketing Videos Be?
One of the most common questions we get asked is: ‘how long should my marketing videos be’? The real answer is: ‘it depends.” But instead at leaving it at that we’ll go a little further and give you a few benchmarks to use in your video content planning. Getting a message across in as few words as possible is an art. It’s hard. Knowing video length before production c...[Read More]
What To Budget For a Video Marketing Team at Your Company
Looking to build out a video marketing team at your company and researching budgets and related costs? You’ve come to the right place. The average salary rate of the video marketing team members will depend greatly on location, but the national averages for these full-time video marketing roles, are: Videographer: $51,000/annually. Video Editor: $52,000/annually Video Content Marketing Mana...[Read More]
Top Video Streaming Technology Trends and Stats in 2018
As 2018 heads into the final of months of the year, data is now available which provides a transparent snapshot of the key trends and issues in video technology from a very technical perspective. This list of top video streaming technology trends and stats pulls back the curtain and reveals what’s happening with the technology powering most mainstream video software that’s out on the m...[Read More]
Top 5 Live Streaming Software Tools For Sports Organizations in 2018
Today it’s easier than ever to broadcast sports events across YouTube, Facebook and other social channels so those that could not make it there in person can experience the excitement that sports brings to fans from wherever they maybe. Whether you are looking to broadcast a little league game or a high school football match there are now a host of different video live streaming software sol...[Read More]
The 4 Key People Needed For a Successful Video Marketing Team
If you’re company has made the decision to invest in video marketing its important to hire marketing professionals who understand video and can make your strategy successful without overburdening cost. When putting together your new video marketing team consider there are a number of things to consider such as balancing creatives vs producer resources — essentially making sure you hav...[Read More]