If you take a look at most airline video content out across the web on social channels and websites you’ll notice that videos have been created for advertising purposes, focusing primarily on generating brand awareness and search advertising. There must be a reason why this type of content, aimed high in the sales funnel, works so well. What’s the secret sauce? Why awareness video cont...[Read More]
Ramping up video production and creating a video-centric marketing strategy can be very hard. When assembling a video team there are many considerations which this post will go into detail about. When hiring a creative agency, you are bringing on an ad hoc team to get the job done. Communicate a vision and then watch the agency execute it promptly and successfully. Agencies free up marketers to th...[Read More]
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