Live Shopping
Live Shopping & Video Commerce blog with expert advice, tips, templates, strategy, software and much more. Explore shoppable live video.
How To Create A Shoppable Video
Shopping today is a lot different than it was just a few years ago. With the explosion of social media and the rise of influencers, retail brands have a new avenue to get their merchandize to market, shoppable video. Shoppable video is a type of video content that integrates e-commerce functionality directly into the video itself, allowing viewers to make purchases without leaving the video player...[Read More]
The 15 Most Common Interactive Video Use Cases For Businesses
If you are looking to take your video marketing to the next level and engage audiences with digital experiences that drive conversation, interactive video is the vehicle to do that. In this article we will define what interactive video is, how to use it, the KPIs to measure success and the most common use cases. What is interactive video? Interactive video is a form of multimedia content that allo...[Read More]
5 Live Shopping Apps For Your Online Store in 2023
One area of online video that is set to continue its trajectory is live stream shopping and live commerce. This popular form of interactive live video shopping first gained popularity in Asia before reaching the West. Thanks to services like TikTok and Instagram, audiences are already captive and ready to make purchases in real-time. Video Commerce Guide: What is Livestream Shopping? Live shopping...[Read More]
Video Commerce Guide: What is Livestream Shopping?
Livestream shopping is real-time live shopping experiences that give shoppers the ability to engage and buy products and services in real-time while watching a live video broadcast. Most livestream shopping experiences mimimic shows that you would find on the popular home shopping network TV channel QVC. Livestream shopping is rapidly increasing in popularity and is one of the easiest ways for buy...[Read More]
5 Top Rated Video Apps For Shopify Stores in 2021
Online video has proven to increase conversion on the web, especially when paired with ecommerce and web store experiences. This article focuses on web stores built on Shopify. If you’ve chosen Shopify to manage your store, it is now easier than ever to add video to your commerce experiences From product video creation, video galleries, video player presentation, live streaming and more, the...[Read More]
5 Successful Video Strategies for Your Online Store
As an online store owner, you are always looking for new ways to showcase your products to both old and new clients. Sometimes, you only need to take a few photos of the said product. Unfortunately, pictures do not adequately iterate your product’s unique functionality, which is why making a video would be more useful. The great thing about videos is that it gives more clarity to your products or ...[Read More]