The advent of social media has fueled a surge of visual content, such as images and videos on every platform. Some social channels are even designed only to host and share videos that allows users to consume this content format way easier. Not to mention that videos will make up around 82% of internet traffic in 2022, suggesting that this type of content is preferable for many people. Theref...[Read More]
IBM has launched the IBM Video Streaming mobile application, a new product that offers enterprise businesses an end-to-end, security-rich solution for live mobile video streaming available on iOS and Android. The new live streaming application is an extension of IBM’s existing Enterprise Video Streaming solution, a live and on-demand streaming platform which connects global employees on desk...[Read More]
The biggest miscommunications between sales and marketing organizations that can take an organization out of alignment are typically centered around the ‘quality of lead’ that marketing is flipping over the fence for the sales team to follow up on. This common misunderstanding is usually because the definition of what a ‘good lead’ is is not mutually agreed upon by both tea...[Read More]
By now you know that an initial email with a video increases click-through rate by 96%. There is no doubt that video is the new, most effective way to share content, but in reality the videos you make are only as valuable as the message they convey. To make a impactful, high-quality video here are a few best practices to follow: 1. Prepare Your Speech It is always beneficial to rehearse what you’r...[Read More]
Video is a powerful tool for sales professionals to harness and build trust throughout the sales process. Whether it’s sending marketing videos to prospects or recording video voicemail emails, video can shorten sales cycles and drive revenue. There are number of software solutions designed for specifically for sales that make recording and sending video emails a breeze. These tools automate...[Read More]
When it comes to increasing engagement with your outbound sales prospecting emails there is no better tool than video and most convenient for sales reps is to be able to manage that communication via a mobile device. Today it has become incredibly easy for anyone with a mobile phone to record and send videos on the go thanks to a number of mobile apps designed for recording, editing, enhancing, di...[Read More]
Companies invest a ton of money into video marketing efforts but too often the focus is on YouTube for video hosting and explainer videos to complement the website. This type of limited strategy is great for brand discovery and awareness but leaves behind more critical lower funnel impact. Most companies have created enough video content to launch a resource library or video portal because they ha...[Read More]
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