The year is coming to an end and the preliminary numbers are in. We saw huge adoption growth in online video sites in general as consumers and businesses produced more content. Thanks to mobile devices with cameras, lower costs and technology have minimized the barrier to content production and video marketing. Businesses produced more video and demand for premium video solutions increased. Althou...[Read More]
As you start your journey to find the perfect video marketing technology for your business you will want to keep in mind these 5 points, which will most definitely help you along the way. With the concept of video marketing being somewhat new (mainly for small businesses), its good to know what a good starting point looks like and that is what this article will give you. We love presenting article...[Read More]
If you are a small to medium sized business looking for a solution other than YouTube, there are plenty of options available. But before you embark on this journey, you need to first map out your goals and what you really want to achieve with video, which will help narrow down the type of solution that is right for you. Here are 5 questions to ask yourself designed to help you self identify —...[Read More]
This is a quick exercise to get Brightcove customers thinking about some of the most critical aspects of their use of that platform. Although this article is meant for Brightcove Customers, the same advice will apply to other platforms. First off, which level of account are you with Brightcove? There are three options (Express no longer offered) Express, Pro, Enterprise. Do you have a video chann...[Read More]
Kaltura’s Video Creativity Suite is here! The new suite includes tools for capturing, creating, recording, uploading, editing, annotating, segmenting and adding calls to action to videos. The suite includes Kaltura CaptureSpace, which is the company’s simple to use personal capture tool. CaptureSpace allows faculty, students, and instructional designers to easily create multi-source video re...[Read More]
Brainshark, a company that provides video sales enablement solutions has launched the Brainshark Sales Accelerator. The new product provides high-impact, centrally accessible solutions for sales onboarding and continuous training, prospecting, coaching and engagement – increasing conversations with customers and prospects to win more deals in less time. The new solution also helps managers better ...[Read More]
There has been rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. The need is bigger than ever for content providers to take advantage of new forms of big data analytics and audience measurement to better understand online audience behavior, help guide content strategies and maximize revenue. As faster wireless networks are built ar...[Read More]
In a new study from the Content Marketing Institute, MarketingProfs, sponsored by Brightcove, reports that B2B marketers are looking to drive stronger results, focusing specifically on engagement and conversion. For some further insight, the Brightcove research shows that 69% of B2B marketers rank creating more engaging/higher-quality content as their top initiative, with better website conversion...[Read More]
Vidyard introduces a new solution for creating videos with screen captures and voice overs and then tracking the results. Taking advantage of the user generated video content revolution (UGC), Vidyard Studio gives marketers the ability to turn their existing presentations into videos. Integrations with marketing automation platforms and sharing tools, makes it super easy to deliver the videos with...[Read More]
Wistia, a web video marketing and sales application, offers Video Heatmaps, a visual display that highlights how an individual viewer watches a video. Wistia Heatmaps gives sales and marketing teams the advantage of knowing at a glance which prospects are most promising given their video viewing behavior and level of interest. “People don’t waste time watching videos they’re not ...[Read More]
Watch this user generated review on how to embed a Wistia video on your website.
Watch this user generated comparison of YouTube vs Wistia.