video analytics
The Key Video Metrics To Track & Measure Success
In today’s digital age, marketing videos have become a powerful tool for businesses to promote their brand, products, and services. But creating a video is only half the battle. Measuring its success is equally important. In this article, we will explore how to measure the success of a marketing video using analytics. Before we dive into the analytics, it’s essential to understand the ...[Read More]
Video Analytics Platform Delmondo Acquired By Conviva
Video analytics platform Delmondo has been acquired by broadcast and OTT analytics company Conviva. Conviva plans to integrate Delmondo’s product suite into their as soon as 2019 as a new offering called Conviva Social Insights. Due to the evolution of how audiences are consuming video content, specifically the shifting of video viewing across different screens and devices has driven demand for th...[Read More]
3 Simple Ways To Measure Video Marketing ROI
The stats show that over 90% of digital marketers have successfully incorporated video as a key component in the marketing mix. With that said, one thing remains the same, the need to prove ROI is still relevant and we’re constantly searching for answers. Marketers seem to vary on the definition of ROI and in most cases video initiatives fail because lack of a clear agreement on business obj...[Read More]
Everything You Need To Know About Online Video Analytics
Making sense of online video analytics can be an overwhelming task given the amount of data that video provides us today. In this article we attempt to simplify video analytics by surfacing the most important reporting metrics across common use cases. Baseline and general video measurement metrics across all use cases Internal use cases and related metrics External use cases and related metrics Ba...[Read More]
The Top 50 Video Marketing Statistics of 2018
Video has now become crucial for communications on all levels of business including marketing, internal communications, and sales and support. Here are 50 video marketing statistics to support your 2018 online video strategy and to help prove your investment in video. General Video Statistics Worth Noting The value of a one-minute video is 1.8 million words (Video Brewery). The average user spends...[Read More]
How To Use Video Marketing Analytics To Grow Your Audience
Video marketing analytics are the key to understanding your audience and the effectiveness of your video marketing content. Most video marketing platforms provide analytics in the form of audience, engagement, and geographic metrics. The question is how to use them to better your business. In this article I will share a few ways to make your video marketing strategy more effective with the data yo...[Read More]