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The Top 50 Video Marketing Statistics of 2018

Powerful statistics and research points to back your online video budget and strategy.

The Top 50 Video Marketing Statistics of 2018

Video has now become crucial for communications on all levels of business including marketing, internal communications, and sales and support. Here are 50 video marketing statistics to support your 2018 online video strategy and to help prove your investment in video.

General Video Statistics Worth Noting

  • The value of a one-minute video is 1.8 million words (Video Brewery).
  • The average user spends 16 minutes and 49 seconds watching online video ads every month (Video Brewery).
  • 43% of people want to see more video content from marketers. (HubSpot).
  •  55% of people watch videos online every day (MWP).
  •  65% of video viewers watch more than ¾ of a video (Syndacast).
  •  59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
  •  54% of senior executives share work-related videos with colleagues weekly (TubularInsights).
  •  Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
  •  43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
  •  52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).
  •  Marketers who use video grow revenue 49% faster than non-video users (VidYard).
  •  55% of people consume video content thoroughly (HubSpot).
  •  People spend on average 2.6x more time on pages with video than without (Wistia).
  • 71% of Australian online marketers use visual assets in social media. (Social Media Examiner).
  • In 2015, 90% of young adults use social media, compared with 12% in 2005. (Pew Research Center).
  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Adobe).
  • 2/3 of consumers prefer video under 60 seconds (Animoto).
  • Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015) (Source: https://www.hubspot.com/marketing-statistics)

Social Media

  • Social video generates 1200% more shares than text and images combined (Responsive Bound Marketing).
  • 52% of Snapchat users are under the age of 25. (HubSpot).
  • 85% of Facebook video is watched without sound (Digiday).
  •  YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
  •  48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
  •  500 million people are watching videos on Facebook every day (TubularInsights).
  •  45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
  •  Snapchatters watch 10 billion videos a day (AdWeek).
  •  82% of Twitter users watch video content on Twitter (Bloomberg).
  •  Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).
  •  8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
  •  More than 200 million broadcasts have been created on Periscope alone (Medium).
  • 2/3 of users watch YouTube on a second screen while watching TV at home. (Google).
  • 100 million hours of video are watched every day on Facebook. (TechCrunch).




Search Engine Optimisation

  • 74% of 2017 online traffic is video content (KPCB).
  • Including video in a landing page can increase conversion by 80% (EyeView).
  • 26% looked for more information about the subject of the video after viewing it (Video Brewery)
  • 22% visited the website named in the video ad (Video Brewery).
  • 15% visited the company represented in the video ad (Video Brewery).
  • 12% purchased the specific product featured in the ad (Video Brewery).
  • Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)

Mobile Video

  • one-third of the world’s population – 2.5 billion people – now access social media services via mobile devices
  • 90% of the world’s internet users go online via a mobile device
  • 90 percent of consumer’s mobile time is spent in apps
  • Mobile-only social Networks like Snapchat are also snowballing in popularity, and this is driving increases in time spent on mobile devices.
  • 92% of mobile video viewers share videos with others (Virtuetes).
  • 48% of emails are opened on a smartphone so videos should be compatible (Movable Ink).

Email Marketing

  • Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
  • People most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%) (Adobe).
  • 48% of emails are opened on a smartphone so videos should be compatible (Movable Ink).

Product Marketing

  • Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
  •  4 out of 5 consumers believe that demo videos are helpful (Animoto).
  •  Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
  •  4x as many customer would rather watch a video about a product than read about it (Animoto).
  • According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
  • The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen)

 The post 50 Compelling Reasons Your Brand Needs Video Now! appeared first on Shootsta.