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Access the best video marketing blogs written by top digital marketing experts.
How To Custom Brand The YouTube Player
If you’re one of those brands that has put all their eggs in the YouTube basket, then you will absolutely love what I am about to show you. But first, think about all the things you hate about the YouTube player. The fact that you have no control over the look and feel of the player skin, the fact that the YouTube branding is always there. Those things are annoying aren’t they? Here...[Read More]
Guide To Building a Lead Generation Strategy with YouTube
Now that video marketing is starting to mature, it is becoming increasingly clear the role YouTube plays. If you are like most companies I speak to on a daily basis, you probably using YouTube’s capabilities, specially for hosting and distributing video. But, what you may not know is how to use YouTube’s power to drive key results for your marketing efforts. In this article we are goin...[Read More]
Video Marketing Budget Breakdown
In this article we will be looking at a snapshot of a mid sized company that has invested in online video as a core strategy. We outline how much money is spent and on what components of video, from software to production in this video marketing budget breakdown. It’s important for companies to benchmark and plan a decent budget for online video, comparable to organizations similar in size. ...[Read More]
Bundling Video Content Marketing
This month I had the opportunity to work with a really unique company, a brand I would not normally run into or think about much on a daily basis, except that one of my good friends and fellow marketers, Evy Wilkins runs marketing there. The brand is UNYQ, a hot new company that uses 3D printing technology to produce lines of fashionable prosthetics for amputees. Evy and I worked together at Vidca...[Read More]
It’s Time To Play: Guess Which Video Player!
Ladies and gentle men, boys and girls, its time for our favorite blog game… Guess Which Video Player! In this game, we will present 4 different video player examples and you tell us in the comments section (or to yourself) the name of the video platform powering the the player. To make this a little bit easier, here is a bank of 12 video platforms from which the 4 are represented. WARNING: S...[Read More]
Video Marketing With Salesforce
Integrating video marketing with your CRM has never been so easy and with Salesforce’s large ecosystem of apps, there are a number of online video solutions available that deploy out-of-the-box. The benefits of video marketing with Salesforce touch the sales team down to the individual rep, as well as the content marketing and web teams. In this short post I will give you a high level overvi...[Read More]
The Biggest Video Marketing Mistakes Marketers Make
Most of the time here at 50Wheel we talk about what YOU should do when it comes to online video and marketing, we rarely discuss what not to do. As things typically go, its a lot easier to learn from mistakes then to learn from successes. Here are few of the biggest mistakes we see marketers making when it comes to online video and video marketing. 1. No Strategy or Plan for Deployment and Executi...[Read More]
Tutorial Videos Drive The Best Conversion
Have you heard the saying: “Training is the new marketing?” Well its true, your tutorial or training content is more valuable pre-sales then it may be once you have started the on boarding process. The great news for marketers is that most companies/organizations have already put the time and money into creating this type of content. Today most likely, the videos are sitting on YouTube...[Read More]
Video Marketing Blogs You Should Be Following
We have gathered the top B2B video marketing blogs out there to make it super easy to follow the topics you care about. Some of the websites in this list are tied to software vendors and service companies, so keep in mind this blog does not always agree with the recommendations referenced in the articles. Nevertheless, here is a list in no particular order: Magnafi The Vidyard Blog Wistia Learning...[Read More]
4 Great Examples of Video Landing Pages
Landing pages are designed for two specific things, one, to draw in and win over the prospect’s trust, and two, ultimately converting, as a sale or generation of a new contact. The best way to build trust and bring out the story of a brand or a product, enticing the contact to purchase, is to give them an experience. Your video landing page can also be the home for a specific video tied to t...[Read More]
Why Connect Your Video To Marketing Automation?
Until recently, content marketing has been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how contacts are engaging with the content. Like which paragraph from a blog post was most popular, and what chapter in the ebook was most read. Video speaks to us and gives us detailed information about how c...[Read More]
3 Limitations of Mobile Video Every Marketer Should Know
According to the industry experts, 2015 will be the year of mobile video growth. Whether they are talking about an increase in usage of services such as Netflix or Hulu, or in general, video experiences on mobile will be mastered this year. Mobile video has changed over the year for the better, but it is not yet at a point where it is caught up with the technology and features demanded by the mark...[Read More]