Integrating video marketing with your CRM has never been so easy and with Salesforce’s large ecosystem of apps, there are a number of online video solutions available that deploy out-of-the-box. The benefits of video marketing with Salesforce touch the sales team down to the individual rep, as well as the content marketing and web teams. In this short post I will give you a high level overvi...[Read More]
Landing pages are designed for two specific things, one, to draw in and win over the prospect’s trust, and two, ultimately converting, as a sale or generation of a new contact. The best way to build trust and bring out the story of a brand or a product, enticing the contact to purchase, is to give them an experience. Your video landing page can also be the home for a specific video tied to t...[Read More]
Until recently, content marketing has been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how contacts are engaging with the content. Like which paragraph from a blog post was most popular, and what chapter in the ebook was most read. Video speaks to us and gives us detailed information about how c...[Read More]
One of the biggest questions I get asked about a lot; is how to embed video into an email? I think that we as marketers fantasize about opening up a beautifully designed email with a video thumbnail front and center, clicking the play button, and the video starts playing right there in the email client. This is in fact a dream. Although with some plugins and special software you can definitely con...[Read More]
Now that the marketing automation market is leveling off and most businesses medium and large have adopted marketing software like Marketo, there is now (more than ever) a need to integrate the types of content that move the needle. In most cases this means video. Most marketing automation platforms were built before the time of online video. So as a core content type, video was just left out, and...[Read More]
Here’s a helpful infographic from our friends over at BUBOBOX. With video marketing increasing in popularity, its good to stop for a second and understand why marketers are adopting this form of content so quickly. In a earlier post, we talked about some specific benchmarks and stats for video in 2015, this article recaps some of that information, but with a nice graphical representation.
Watch a video interview with Wistia’s CEO by Jason from This Week in Startups.