Video & Marketing Automation

Drive More Engagement With Interactive Video

You have brought video into your campaigns to bring them to life and make them more engaging, now it’s time to take your video engagement to the next level. The combination of video hosting, marketing automation, and interactive video software will give you the ability to take your messaging experiences to new heights. By making your video content interactive, you open up possibilities to dr...[Read More]

How To Segment Leads Using Video

Once you have an established video marketing setup that includes video hosting connected to a marketing automation platform, feeding data to a CRM, you can then look at segmenting video viewers to increase the relevance of your communications. To do this you will need to look to video engagement data and video behavior as key video digital body language indicators for segmentation. Video engagemen...[Read More]

How Video Lead Scoring Works

Lead scoring is the process of ranking a contact’s level of interest according to rules mutually agreed upon by both sales and marketing. Most commonly lead scoring is used to rank contacts that are engaging with your website and other digital content. Once you connect your video marketing to a marketing automation platform you can start to score leads using your videos. There are a couple of diff...[Read More]

How To Build a Video Nurture Strategy

Once you have established email nurture programs you can then look at bringing video into your emails and messaging to help increase the effectiveness of your campaigns. To learn more about the basics of integrating video with your marketing automation platform read our article about connecting video to marketing automation. Before you set off and start designing a video nurture program you need t...[Read More]

Guide To Building a Lead Generation Strategy with YouTube

Now that video marketing is starting to mature, it is becoming increasingly clear the role YouTube plays. If you are like most companies I speak to on a daily basis, you probably using YouTube’s capabilities, specially for hosting and distributing video. But, what you may not know is how to use YouTube’s power to drive key results for your marketing efforts. In this article we are goin...[Read More]

What is Personalized Video?

Right now the term ‘personalization’ is all the hype, its what marketers are talking about. It’s all about delivering the right content to the right person at the right time. Sounds easy right? Well, the term is a little confusing and as us video marketers start to make our video experiences more interactive, personalization will play a central role. This short article is mean...[Read More]

Video Marketing With Salesforce

Integrating video marketing with your CRM has never been so easy and with Salesforce’s large ecosystem of apps, there are a number of online video solutions available that deploy out-of-the-box. The benefits of video marketing with Salesforce touch the sales team down to the individual rep, as well as the content marketing and web teams. In this short post I will give you a high level overvi...[Read More]

Tutorial Videos Drive The Best Conversion

Have you heard the saying: “Training is the new marketing?” Well its true, your tutorial or training content is more valuable pre-sales then it may be once you have started the on boarding process. The great news for marketers is that most companies/organizations have already put the time and money into creating this type of content. Today most likely, the videos are sitting on YouTube...[Read More]

Video Marketing Blogs You Should Be Following

We have gathered the top B2B video marketing blogs out there to make it super easy to follow the topics you care about. Some of the websites in this list are tied to software vendors and service companies, so keep in mind this blog does not always agree with the recommendations referenced in the articles. Nevertheless, here is a list in no particular order: Magnafi The Vidyard Blog Wistia Learning...[Read More]

Getting Started With Video Gating

Now that video marketing has been adopted by the enterprise, there has a been a large push by video hosting software companies to create solutions that give marketers the ability to place interactive call-to-actions (CTAs) inside a video player. One of the most popular CTA types is an email request. But there are many other types of CTAs you can use to gate your video content — and gating do...[Read More]

4 Great Examples of Video Landing Pages

Landing pages are designed for two specific things, one, to draw in and win over the prospect’s trust, and two, ultimately converting, as a sale or generation of a new contact. The best way to build trust and bring out the story of a brand or a product, enticing the contact to purchase, is to give them an experience. Your video landing page can also be the home for a specific video tied to t...[Read More]

Why Connect Your Video To Marketing Automation?

Until recently, content marketing has been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how contacts are engaging with the content. Like which paragraph from a blog post was most popular, and what chapter in the ebook was most read. Video speaks to us and gives us detailed information about how c...[Read More]

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