Video marketing is now accessible to anyone. Once an expensive endeavor that required hiring and working with a production agency — video marketing is now commoditized and available to all. Even those with no budget.
That’s right, today you can create, edit, enrich and distribute online videos both live and on demand for free! So if you’re just getting started video marketing and not sure how much money to invest, not to worry, start with these free video marketing software apps listed below.
Video software to create videos for free
Video creation software makes it easy to create videos online using pre-existing templates, music and stock footage. These apps are designed for social media marketers and content marketers looking to create video quickly and affordably.
Clipchamp is software that makes it easy to allow website users and social media followers to upload, record and share video content via any web browser.
Renderforest is an online video creation platform for creating animated content such as promotional and explainer business videos, logo animations and more using a drag and drop software studio in the cloud.
Video software to live stream videos for free
Video live streaming software makes it easy to broadcast live video across the web using your web cam, professional camera or laptop. These apps are designed to act as a live streaming studio in the cloud for designing, controlling and distributing your live stream.
Video software to host and stream videos for free
Video hosting software enables you to upload and present your video content in your own video player online. The video players can generally be branded and embedded on any website. There are both social video hosting solutions and premium video hosting.
JW Player offers an advanced and flexible online video platform and media player for publishing videos, running video ads, and streaming content. JWPlayer offers a consistent viewing experience across HTML5 and Flash, across mobile, tablet, and desktop platforms.
Video software to make interactive videos for free
Interactive video software is designed to take existing video content and enrich it with clickable elements such as web forms, video hot spots, quizzes, menus, buttons and more. These apps are designed to work with existing video hosted on social media platforms and premium video platforms.
Vizia is a free interactive video overlay solution developed by Teachable. Vizia enables you to turn any video into an interactive experience by integrating quizzes, polls, and CTAs into videos.
H5P is an open source tool that makes it easy to create, share and reuse HTML5 content and applications. H5P enables marketers to create rich, interactive web experiences efficiently. Add interactive multiple choice quiz questions, fill in the blank questions, pop-up text and other types of interactions easily to videos.
Video software to create and send video emails for free
Video software designed for sales teams enables sales professionals to record and send videos for their laptops and existing email programs such as Outlook or Gmail. These apps are designed to make it easy to record, package and measure video messaging to prospects in a sales process. Similar to video voicemail.
Soapbox is an online tool to record, edit, and share videos with ease in just a few minutes. All that's needed to get stared is a Chrome extension, a webcam, and something to say. Once videos are recorded then edit to share a webcam, a screen, or a split-screen view.
Dubb provides an innovative end-to-end solution that lets record, share and track personalized video emails via popular channels such as Gmail, Outlook, LinkedIn, Twitter, Instagram, SMS and more.
Now that you have a few free video marketing apps to get started building and testing your video marketing strategy, you should also consider how you go about designing your plan. How are you going to roll out your video marketing strategy? Download our free guide and template.