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The Best OTT Video Platforms To Create Connected TV Apps in 2020

6 software platforms to build your next streaming service and connected TV apps with.

The Best OTT Video Platforms To Create Connected TV Apps in 2020

This year it is more important than ever to deliver video content where your audience is. With the outbreak of COVID-19 and the global population at home, brands and educators alike are rushing to create meaningful content on social media, YouTube among other channels. Content creators that once relied on websites to deliver premium video are now looking to bring that same experience to the living room, where their audience nows spends their time.

Bringing video into the living room means publishing video through the TV set. To do that, brands must think and act like a media company in the way they package their video. In this case that means publishing a branded connected TV app on AppleTV, Roku, Amazon, or countless others. These over-the-top (OTT) and Connected TV video apps give viewers what they are looking for: an engaging and meaningful content experience at home on their couch.

How do you know if you’re ready to get started with your own connected TV app?

  • You have a solid video production plan and content roadmap
  • An existing and ever-growing library of attractive video content
  • Resources to upload and manage video content on a regular basis.
  • A thought out business model and video monetization plan

What technology do you need to get started?

  • You’ll need to select a software vendor that includes an online video platform software, user experience and monetization in one.
  • You’ll also need marketing software to help promote videos, such as email marketing automation, visitor/view tracking, etc.

See the most common video monetization business models here.

Speaking of technology, we’ve put together a list of the best online video software platforms to consider for creating your connected TV or OTT app. See the list below.

Software to build connected TV apps

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50Wheel is the world's leading website for video strategy and marketing technologies. Browse hundreds of software tools, guides and get strategy advice.