This year it is more important than ever to deliver video content where your audience is. With the outbreak of COVID-19 and the global population at home, brands and educators alike are rushing to create meaningful content on social media, YouTube among other channels. Content creators that once relied on websites to deliver premium video are now looking to bring that same experience to the living room, where their audience nows spends their time.
Bringing video into the living room means publishing video through the TV set. To do that, brands must think and act like a media company in the way they package their video. In this case that means publishing a branded connected TV app on AppleTV, Roku, Amazon, or countless others. These over-the-top (OTT) and Connected TV video apps give viewers what they are looking for: an engaging and meaningful content experience at home on their couch.
How do you know if you’re ready to get started with your own connected TV app?
- You have a solid video production plan and content roadmap
- An existing and ever-growing library of attractive video content
- Resources to upload and manage video content on a regular basis.
- A thought out business model and video monetization plan
What technology do you need to get started?
- You’ll need to select a software vendor that includes an online video platform software, user experience and monetization in one.
- You’ll also need marketing software to help promote videos, such as email marketing automation, visitor/view tracking, etc.
See the most common video monetization business models here.
Speaking of technology, we’ve put together a list of the best online video software platforms to consider for creating your connected TV or OTT app. See the list below.
Uscreen is a Washington, DC based, robust all-in-one video monetization platform that enables video creators and entrepreneurs to upload, store and organize their videos in a secure environment and set up a paywall for their content, thanks to a secure integrated billing and payment system. Uscreen is a perfect solution for anyone who wants to create a thriving and profitable membership site, build and nurture a community around their content, all for a predictable, fixed monthly fee. Uscreen...[Read More]
SHIFT72 Video Media Platform
SHIFT72 is an end-to-end Video Media Platform provider who for the last 10 years has been helping media companies, broadcasters, brands and marketers lead with online video. They provide leading hosting, video management and delivery tools but also, unlike most other platform providers, they specialize in frontend channel & app design & configuration.
Zype is video distribution software as a service that enables professional video content owners to launch and manage direct-to-consumer streaming video products and services. They offer cloud-based subscription software, infrastructure, and APIs.
dotstudioPRO is cloud platform and network for launching video streaming apps for OTT and mobile devices such as AppleTV, Roku, and Amazon. Monetize video content with subscription and pay-per-view toolsets and analytics.
Muvi provides a platform that makes it easy launch and manage multi-screen OTT Video On Demand (VOD) experiences without extensive development. Muvi Studio includes video hosting, CDN, content management, transcoding, DRM, a video player, website and apps for mobile and TV.