With audiences accesses content on all devices and screens content creators, brands and educators alike are rushing to create their own OTT and Connect TV video apps to give viewers what they are looking for: an engaging and meaningful content experience.
To succeed in designing and building your OTT video app you need these three key ingredients for success:
- A ever growing library of attractive video content
- A video platform with an engaging user experience including personalization
- Integration of data and video and marketing technology
The most common OTT business models that have emerged in the last years:
- Virtual Multichannel Experience (vMVPD) a range of different types of video from various licensors. This model calls for a combination of subscriber fees and ad revenues depending on the content.
- Freemium Model with a mix of free and paid content with an all-inclusive subscription, low monthly membership, with high-value programming such as live events and exclusive video offered as an additional fee.
- Pure Ad-Supported video on demand provide all the content for free supplemented with pre, mid, and post-roll advertisements.
Most OTT software meets the standards mentioned above. To make your search for the best online video platform for your connected TV or OTT app easier we’ve put together this shortlist.
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ZypeZype is video distribution software as a service that enables professional video content owners to launch and manage direct-to-consumer streaming video products and services. They offer cloud-based subscription software, infrastructure, and APIs. |
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AccedoAccedo provides a suite of applications, tools and services designed to deliver next-generation TV experiences. Accedo’s cloud-based platform solutions enable cost-effective roll out and management of application offerings and stores for multiple dev…[Read More] |
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Contus VplayContus Vplay is a cloud-based solution to build a video on demand website. It helps create a video streaming website that can be scaled quickly. It comes equipped with multiple security mechanisms including access control, encryption and DRM. Contus …[Read More] |
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dotstudioPROdotstudioPRO is cloud platform and network for launching video streaming apps for OTT and mobile devices such as AppleTV, Roku, and Amazon. Monetize video content with subscription and pay-per-view toolsets and analytics. |
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IcareusIcareus is an online video and connected TV platform with a complete back-end to manage video assets, channels, subscribers and subscription and transactional business models. Icareus makes it easy for broadcasters and content creators to build and m…[Read More] |
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LightcastLightcast is an online video platform and agency focused on delivering cost effective connected TV, on demand and live video solutions for organizations with video libraries and audiences of all sizes. |
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MuviMuvi provides a platform that makes it easy launch and manage multi-screen OTT Video On Demand (VOD) experiences without extensive development. Muvi Studio includes video hosting, CDN, content management, transcoding, DRM, a video player, website and…[Read More] |
