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Manage Campaigns

Click Behaviors, Pricing & Budget

You have the ability to set your budget for any campaign. By choosing a billing model, taking into account how clicks and impressions are accounted, you can control your spend and increase your ROI.

Your daily budget is the amount of money you’re willing to spend on a specific ad campaign in a single day. We display your ads as often as possible each day until either your impression budget is reached or the campaign hit it’s expiration date. Once your ad expires, your ads will stop showing. If your campaign is a running under the Cost Per Day billing model your ad will receive unlimited impressions and will stop showing on the expiration date no matter how many impressions received.

It’s important to spend enough so that you get statistically significant data. If you have a daily budget of $50, you are only allowing yourself to receive a handful of impressions and clicks a day, which may not be enough to get leads, depending on your click to conversion rate. We recommend you ‘front load’ your budget for new campaigns in order to obtain enough data, which will then help you make informed decisions. Start with a 30-day unlimited impression campaign to test the waters.

CPD: 

CPD = cost per day

You pay one flat price monthly for your ad to be shown an unlimited amount of times on 50Wheel, no matter how many clicks or impressions you receive.

This is the suggested method if your advertising strategy is to generate leads and brand awareness.

CPD and CPM are the bid types available for all ad campaign types.

CPM:

CPM = cost per 1,000 impressions

You pay one flat price every time your ad is shown for each 1,000 times on 50Wheel, no matter how many clicks you receive.

This is the suggested method if your advertising strategy is limited to creating brand awareness.

CPD and CPM are the bid types available for all ad campaign types.

To view your ad campaign budget:

  1. Login to your 50Wheel account or if you’re not an account holder check your email inbox for an email with a link to access the Campaign Manager.
  2. From the Account Manager menu click on Campaign Manager.
  3. On the Dashboard select the ad campaign you want to view the budget of and reverence it’s Oder Details.
  4. You will see information on the Billing Model, Cost and whether the campaign is active or not. 

There are various places within an ad where a user can choose to click. In order to provide the best experience, each click behavior is mapped specifically to the action taken by the user.

Clicks for Featured Content Ads: that lead to a landing page

  • When a user clicks on content within the ad.
  • When a user clicks on the ad image.
  • When a user clicks on a link within the ad.

Clicks for Text Ads: that lead to a landing page

  • When a user clicks on content within the ad.
  • When a user clicks on the ad image.
  • When a user clicks on a link within the ad.