The case for video marketing keeps getting better and better. Brands have embraced video by injecting video content into email marketing, websites, mobile and smart TVs.
Video content is now personalized, accessible and most importantly impactful to both creators and consumers alike. These valuable statistics tell the story of how online video is impacting consumers and businesses around the world, providing a foundation for ROI measurement, so marketers can safely invest time, budget and resources to achieve video marketing success.
Now on to the stats:
How does video integrated with websites impact buyer conversion and experience?
When talking with B2C companies we found that there was a consensus that around 90% of their shoppers reported that they preferred shopping with websites that include product videos as part of the online shopping experience over those sites without video.
These same companies mentioned that 9 out of 10 shoppers interact with a video related to the item being shopped before adding it to the cart and completing a checkout and sale.
How has video consumption on business websites grown over the 2018 into 2019?
According to our research as of 2019 nearly 95% of global Fortune 500 companies have adopted video for marketing and internal communications use cases.
Small and medium sized businesses in North America were adopting video at a rate of 180% in 2018 and that same rate is to continue in 2019.
Companies who host website videos on an online video platform reported that nearly 57% of video viewership happens on mobile devices, which runs parallel to general usage data.
How are businesses budgeting for video production and technology in 2019?
Talking to a mix of businesses, both marketers and IT professions from a variety of organizations ranging in size from $1B to $1M in revenue, we found that on average businesses are increasing video content creation budgets in 2019 by 10x of what they were in 2018.
These same businesses reported that they spend about 15-22% of their production budget on video marketing technologies such as video hosting software or online video platforms for content creation and distribution.
How does social video like Facebook, YouTube, Twitter and LinkedIn impact a businesses video marketing strategy?
We really wanted to find out how companies felt social video is to their video strategies in 2019. When talking to various B2B and B2C organizations ranging in size from $1B to $1M in revenue we found that 7 out of 10 buyers report viewing a corporate video on YouTube before making a purchase or engaging in a sales process.
Those same companies also reported that by posting corporate videos to LinkedIn they were able to increase page engagement by 71%.
What are other important stats to consider?