By now nearly 95% of businesses have adopted online video as communications tool for either sales and marketing or internal communications. This article highlights key data points and stats that tell the story on how enterprises are adopting video.
What are companies using video for?
- Internal Communications: 85% of enterprises are using video for internal communications such as on-demand company updates and executive communication.
- Training and Education: 90% of enterprises are using video for training and education such as remote training, live and on demand training content.
- Employee Generated Video: 70% of enterprises have enabled their employees to create and share video content internally.
- Live Broadcasts: 60% of enterprises have broadcasted live either external from user conferences and events or internally for town halls.
- Recruiting and Hiring: Only 45% of enterprises use video for recruiting and on-boarding new employees.
- Brand awareness and Social: 74% of enterprises use video on social media channels like YouTube, Facebook and Twitter.
- Demand Generation and Marketing: 35% of enterprises use video for demand generation and core marketing.
- Sales Enablement: 47% of enterprises are using video to enable their sales organizations. Meaning sales are using video to communicate with prospects.
- Customer Success and On-boarding: 48% of enterprises use video to help with customer on-boarding and success.
- Customer Support: Only 20% of enterprises use video to aid in technical customer support.
How are employees engaging with video?
The big question when deploying video technology across the enterprise is whether it will be adopted or not by the audience. For enterprises that audience are the employees.
- 72% of employees at enterprises say they watch videos put out by the company.
- Only 50% of employees have created videos and shared them with colleagues.
How effective is video across the organization?
Based on a recent survey of video and marketing professionals we can see clearly how effective video has in these key areas:
- Improving overall internal communication: 80% effective
- Employee knowledge share and training: 75% effective
- Increasing brand awareness on social media: 65% effective
- Humanizing the executives and upper management teams: 52% effective
- Connecting dispersed and global workforces: 65% effective
- Improving customer retention and advocacy: 52% effective
- Increasing sales: 38% effective
What are the key features and benefits needed in an online video platform?
- Content creation toolsets — ability to empower employees and individuals to create and share video easily.
- Simplified content management workflows — ability to easily organize and publish video.
- Easy integration into existing platforms — ability to plug into other marketing or media technologies.
- Video editing and trimming — ability to do light editing of video content such as added bumpers and merging clips.
- Easy video search and sorting — ability to search video libraries easy, including transcription search.
- Tools to create, share and view video on mobile — ability to do it all on a mobile device.
What technology platforms are businesses integrating video with?
- Learning Management Systems (LMS): 50% have integrated video with their LMS.
- Content Management Systems (CMS): 47% have integrated video with their CMS.
- Digital Asset Management Systems (DAM): 48% have integrated video with their DAM.
- Social Media Management Systems: 43% have integrated video with their Social Management.
- Customer Relationship Management Systems (CRM): 36% have integrated video with their CRM.
- Marketing Automation Platform (MAP): 36% have integrated video with their MAP.
Browse our directory of video software resources to find the perfect video platform for your business.
