Social media videos have now become a staple in every savvy business digital marketing campaign. The allure of it is quite simple: in this immediacy era where internet users are bombarded with tons of digital content, consuming engaging and straightforward ones can be so much meaningful. That’s why social media videos are such a breath of fresh air for internet users.
For a savvy digital marketer like you, social media videos can be a profitable goldmine for your digital marketing campaign. Once you crack the code, you’ll see higher engagement and build a better rapport with your audience.
In this article, we’re going to take you on a quick walkthrough about social media videos. Let’s geek out!
Why You Need Social Media Videos
With more than 3.8 billion users worldwide, social media are such promising channels for a marketer to reach more and more customers. Furthermore, video content is a highly-engaging format where internet users can consume crucial information effortlessly.
And when you embrace the vast potential of both social media efforts and video marketing into your digital marketing strategy, you’ll get the maximum results- or even maybe beyond your wildest dream.
Here are some fascinating video marketing statistics to convince you even more about the power of social media videos for your next digital marketing campaigns:
- Users watch over 1 billion hours of video on YouTube every single day.
- More than 82% of Twitter users watch video content on the platform daily.
- At least 500 million Facebook users watch 100 million hours of video content on the platform each day.
- More than 72% of Instagram users purchase after they see a compelling video ad about the product on the platform.
- Video campaigns on LinkedIn have at least 82% view rates.
- 93% of marketers claim that they gain more customers after posting a video about their brand on social media.
As you look at the staggering numbers above, now it’s safe to say that social media video is one of the most impactful, versatile, and profitable digital marketing tools at your disposal. It means that you’re missing a step if you’ve been neglecting to make social media video a mainstay of digital marketing campaigns.
The Type of High-Converting Videos for Social Media
Considering that each social media has different demographics and user behavior, there are various video styles for each platform. Certain types of videos appeal to some social media objectives better than others.
With so many types of video content out there, it’s easy to fall into a bit of analysis paralysis. This leaves you confused about what kind of video is the most effective to enhance your social media efforts. However, all types of social media videos boil down to one primary purpose: boosting your brand online visibility.
Here are some types of social media videos you need to consider to get more views which leads to more sales:
#1. Vertical Videos
It’s no secret that the proliferation of mobile devices has been staggering each year. More and more users are slowly shifting to their hand-held devices to consume video content. With a vertical format, it’s more convenient to the users viewing experience since they don’t even have to tilt their devices to enjoy videos.
That’s why Instagram Stories, Facebook Stories, and IGTV have become mainstream in users’ feeds, making vertical videos an accessible format that marketers have to adapt so they can engage more audiences.
That’s to say, vertical videos are such a compelling format for your video ads if you’re aiming for Facebook and Twitter users as your target audience or customers.
#2. Explainer Videos
Explainer videos are incredibly well-known for their ability to break down a complicated idea into smaller, bite-sized chunks so the users can digest the core message easily.
The lovely animation characters backed up with straightforward and riveting storytelling makes it entertaining as well. That’s why explainer videos are engaging for your social media audience of all ages.
You can put explainer videos basically in any of your social media profiles. But, LinkedIn might be a potential platform since the majority of the content is articles. Integrating a well-crafted explainer video to your articles or posts on LinkedIn can be an effective way to stand out from the competition.
#3. Kinetic Typography Videos
Kinetic typography videos are such an effective way to deliver your message across digital channels. With moving text, you don’t need narration or voice-over in the videos, making it suitable for platforms like Facebook, Twitter, and Instagram, where most users prefer to watch videos without any sounds.
The compelling motions can help the viewers engage and stay focused while watching the videos. In this matter, it’s safe to say that this type of social media video can effectively convey ideas and evoke emotions in viewers.
#4. Product Showcase Videos
According to statistics, 78% of users said that brands’ social media video had influenced their purchasing decisions. So, why not integrate product videos to your social media efforts to showcase your brand?
You can also share your product videos on social media like Facebook, Instagram, Twitter, and YouTube, where the users are excited to try things and easily tempted to purchase a product after they see compelling product videos on their feed.
Best Practices
Social media and video content go hand-in-hand, just like peanut butter and jelly- making it evident that social media video strategy has now risen above the clutter. In this case, you need to get it right so you can reap all the benefits you deserve from your digital marketing campaigns. Here are some quick pro tips to help you create a high-performing social media video:
- Keep It Short And Sweet. Social media users are fickle; they’re just a few clicks away to move to other things. Make sure you keep your social media videos video short and straightforward.
- Make It Mobile-Optimized. Most internet users access social media and watch video content on their mobile phones. It’s crucial to design your social media videos mobile-friendly (such as: including captions, using mobile-responsive video players, placing clear calls-to-actions, and more.)
- Create a Strong Intro. Remember, social media users must be watching tons of videos on their feed each day. And when they click on your video, you need to grab their attention from the first few seconds. Highlighting their pain points as customers is such an effective way to get their attention from the get-go.
Wrapping Up: Start Your Social Media Video Strategy Today
Social media are such profitable platforms for marketers to get their video content generally discovered, rather than sought out. And as the number of worldwide users is only getting staggering each year, social media videos are no longer a nice-to-have tool. Instead, it has now become the must-have tool in digital marketing campaigns. With all the significance and benefits that social media videos offer, sleeping on this powerful digital marketing tool is no longer blissful.
This article was written by Andre Oentoro is the founder of Breadnbeyond.
