Video Marketing
Browse hundreds of video marketing strategy best practices for businesses of all shapes and sizes.
How To Convert Facebook Traffic To Video Views on Your Website
Whether you already own a Facebook page you want to monetize, or you want to increase traffic to existing video website, thousands of online blogs are already using the social media+website duo to either generate more traffic to their website or to monetize their large Facebook presence. But how do you increase your Facebook engagement so that more people click on your posts and generate tr...[Read More]
Why You Need A Video Portal On Your Website
YouTube is a great place to make money doing what you love. Except that it’s too much work and little pay. We think you can do much better by having your own video website. 1. Increase Your Ad Revenues Having your video website will help you multiply your revenues. Instead of just earning money for video views, you will start earning money from both ads on your YouTube videos PLUS Google Ad...[Read More]
Video Marketing Budget Breakdown
In this article we will be looking at a snapshot of a mid sized company that has invested in online video as a core strategy. We outline how much money is spent and on what components of video, from software to production in this video marketing budget breakdown. It’s important for companies to benchmark and plan a decent budget for online video, comparable to organizations similar in size. ...[Read More]
The 5 Best Video Email Templates
If you haven’t yet realized, video and email have quite a strong relationship and a very critical task to perform in any marketing lifecycle. Without email, presenting video would be a lot harder and not as fun. We put together this short list to give you 5 actionable examples of video email templates that can be downloaded and used right away in your marketing campaigns. Although we wish th...[Read More]
Bundling Video Content Marketing
This month I had the opportunity to work with a really unique company, a brand I would not normally run into or think about much on a daily basis, except that one of my good friends and fellow marketers, Evy Wilkins runs marketing there. The brand is UNYQ, a hot new company that uses 3D printing technology to produce lines of fashionable prosthetics for amputees. Evy and I worked together at Vidca...[Read More]
Video Marketing With Salesforce
Integrating video marketing with your CRM has never been so easy and with Salesforce’s large ecosystem of apps, there are a number of online video solutions available that deploy out-of-the-box. The benefits of video marketing with Salesforce touch the sales team down to the individual rep, as well as the content marketing and web teams. In this short post I will give you a high level overvi...[Read More]
The Biggest Video Marketing Mistakes Marketers Make
Most of the time here at 50Wheel we talk about what YOU should do when it comes to online video and marketing, we rarely discuss what not to do. As things typically go, its a lot easier to learn from mistakes then to learn from successes. Here are few of the biggest mistakes we see marketers making when it comes to online video and video marketing. 1. No Strategy or Plan for Deployment and Executi...[Read More]
Tutorial Videos Drive The Best Conversion
Have you heard the saying: “Training is the new marketing?” Well its true, your tutorial or training content is more valuable pre-sales then it may be once you have started the on boarding process. The great news for marketers is that most companies/organizations have already put the time and money into creating this type of content. Today most likely, the videos are sitting on YouTube...[Read More]
Video Marketing Blogs You Should Be Following
We have gathered the top B2B video marketing blogs out there to make it super easy to follow the topics you care about. Some of the websites in this list are tied to software vendors and service companies, so keep in mind this blog does not always agree with the recommendations referenced in the articles. Nevertheless, here is a list in no particular order: Magnafi The Vidyard Blog Wistia Learning...[Read More]
Getting Started With Video Gating
Now that video marketing has been adopted by the enterprise, there has a been a large push by video hosting software companies to create solutions that give marketers the ability to place interactive call-to-actions (CTAs) inside a video player. One of the most popular CTA types is an email request. But there are many other types of CTAs you can use to gate your video content — and gating do...[Read More]
4 Great Examples of Video Landing Pages
Landing pages are designed for two specific things, one, to draw in and win over the prospect’s trust, and two, ultimately converting, as a sale or generation of a new contact. The best way to build trust and bring out the story of a brand or a product, enticing the contact to purchase, is to give them an experience. Your video landing page can also be the home for a specific video tied to t...[Read More]
Why Connect Your Video To Marketing Automation?
Until recently, content marketing has been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how contacts are engaging with the content. Like which paragraph from a blog post was most popular, and what chapter in the ebook was most read. Video speaks to us and gives us detailed information about how c...[Read More]