Video is the most powerful modern communications channel and when used properly, video can transform communities, share new ideas at lightning speed, and drive immediate action from viewers. However, with that said, video is also the most complicated medium. From production and editing, distribution and driving engagement, to analytics and reconciliation, the demands of the video process lifecycle...[Read More]
Content marketing has traditionally been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how contacts are engaging with the content and how that impacts revenue. Like which paragraph from a blog post was most popular, and what chapter in the ebook was most read. Video provides a complete digital pro...[Read More]
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