Today interactive video makes it easy to provide buyers with in-video shopping experiences. Imagine watching a video online and seeing items featured in the video become ‘click-able,’ you click on those hot spots and a product brief appears in the video. You then add the item to a shopping cart – that’s shoppable video. Below we stack three video solutions that can make your video shoppable.
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Stack these vendors
Global Video Delivery
Video Ingestion
Content Management
Video Player Customization
Video Player Interactivity
Video Playlist Embeds
Video Portals and Sites
Align Videos With Product Catalog
Ecommerce Integrations
Social Media
Analytics
Deployment
What Customers Love
What Customers Don't Like
$8,000
Every Month
Streaming and delivery via Amazon AWS
Upload, sync with YouTube, Vimeo, or Brightcove. Periodic auto-sync available.
Video content is organized according to product catalog and pages associated with an ecommerce experience.
Video player is not customizable, although the templates that encapsulate the player are extremely flexible.
Interactive product cards sit around the video player as player objects.
Basic video playlists embeds
Ability to publish videos via video
sites and pages generated by
TVPage. Limited functionality.
Products associated with videos via
TVPage interface.
Select number out-of-box
integrations
YouTube sync, auto-sync. Limited to
pulling video content in.
Native analytics tailored specifically
to product revenue.
Requires extensive onboarding and
setup
Platform is focused on product videos and ecommerce sales via video. Workflow is straightforward, analytics relevant and informative.
Video player features are limited, no customization. Interactive product features sit outside the video player.
$10,000
Every month
Streaming and delivery via premium CDNs.
Upload video content directly to the platform for auto-encoding.
Video content is organized to interact with product pages and ecommerce websites.
Single video player template with color customization. Video player contains FLASH and outdated elements.
Interactive product cards and call-to-actions in the video player.
Basic FLASH video playlist embeds
No video pages and sites, requires the
video player to be embedded onto an
existing page.
Products can be associated with videos via
Liveclicker interface.
Select number out-of-box
integrations
YouTube sync. Very limited integration with
social.
Native analytics tailored specifically to
product revenue and conversion.
Requires extensive onboarding and setup.
Easy to upload and sync videos. Workflow to publish with CMS and ecommerce platforms is striaghtforward. Video playback is smooth.
A lot of FLASH technology makes video player heavy and not compatible with all browsers.
$2,000
Every MONTH
Streaming and delivery via Amazon AWS and Akamai.
Upload, sync with YouTube. APIs for upload, mobile upload.
Video content management includes folders, playlists, tags, and custom fields, and video galleries and pages.
Extremely flexible native HTML5 video player with a standard skin and color selector. CSS styles for customization.
In-video product cards, tags, flexibility to
purchase or add-to-cart from within the
video player. Personalized interactivity.
Advanced video playlist embeds, widgets
Robust video site toolsets, page level
experience builder. YouTube powered
video galleries. Completely branded.
Products associated with videos via
tagging or integration with ecommerce.
Integrates with any system via APIs
Social product with distribution to
Facebook, Twitter, YouTube. Centralized
reporting and sync.
Native analytics and custom reporting can
be tied into 3rd party dashboard.
Can get started immediately, does not
require integration with product catalog
Powerful video player, content management. Flexible APIs and connectors to easily integrate with CMS and ecommerce platforms.
Lots of features and options, not geared specifically to ecommerce all though interactive features are available.
